As part of our #DoGood series, we’re shining a light on five iconic brands helping the world fight the Coronavirus by producing desperately needed materials for frontline workers in their communities.
The global shortage of personal protective equipment, such as face masks and gowns, poses a serious threat to health care professionals combating COVID-19 on a daily basis. In a series of Instagram posts titled “Burberry Supports Community,” the brand announced it is using its network and resources to fast-track and deliver 100,000 surgical masks to UK National Health Service workers. Additional efforts include repurposing its factory in Castleford, Yorkshire – which makes the brand’s iconic trench coat – to produce non-surgical gowns and masks for patients in UK Hospitals.
Another Instagram post from March 28 shared, “we are donating to charities that are dedicated to tackling food poverty across the UK, including FareShare and TheFelix Project. With increasing pressures on food supplies for those in need, these organizations are expanding their efforts to help those struggling as a result of the coronavirus outbreak.”
The brand ended its posts with a reassuring message, “Though we are apart, we stand together. Stay safe, #StayHome.”
Nordstrom, the go-to luxury fashion retailer, has also shifted gears by empowering its alterations teams to sew more than 100,000 masks that will be sanitized and sent to Providence Health in Seattle for distribution. But the retailer isn’t stopping at 100,000. Nordstrom is also promoting Kaas Tailored, a company that is encouraging people from all over to come together and tackle the 100 million mask challenge. You can watch the informational video HERE for details.
Nordstrom showed its solidarity with frontline workers by posting this shout out, “Thank YOU to the incredible healthcare workers and caregivers for everything they do. We are here for you. <3 #stayNspired.”
Lacoste’s parent company MF Brands Group recently announced it would continue to pay full salaries for all of its employees through April, providing an increased sense of security and relief to its workers worldwide.
The brand posted several updates on LinkedIn announcing it had re-opened factories in France and mobilized the San Juan factory in Argentina to develop gowns and washable, reusable face masks.
According to the post, more than 100 employees volunteered to sew 145,000 masks that will be given to local shopkeepers and made available to the French government to aid in the fight against COVID-19.
Lacoste ended its statement with a heartfelt message to its workers, “…This mobilization fully honors our company and reveals the commitment, courage and solidarity of these everyday heroes who work to protect us. Because every gesture counts to defeat this pandemic, a big thank you to our heroes.”
Companies like Burberry, Nordstrom and Lacoste are inspiring others around the world to get involved and support their communities. We continue to believe that we are resilient and will recover from this stronger and more connected than ever.
Do you know of another organization doing great work in the community? Share your #DoGood stories with us by tagging @AventuraMall or using #AventuraMall in your social posts.
On March 30th the Gap Foundation announced a $1 million donation to local, state and national and international non-profit organizations to support underserved families during the crisis.
Separately, Gap Inc. is also supplying millions of critical masks and gowns to healthcare workers as well as their teams lending space in their facilities to emergency responders on the ground.
Gap ended their post with Together, we will get through this.
Giorgio Armani’s Armani Group was one of the first firms to take measures to halt the spread of the epidemic, deciding to hold its Milan Fashion Week show on February 23rd behind closed doors. On March 26, the Armani Group converted all production at its Italian factories to manufacture single-use medical overalls. Armani has donated about $2.2 million (2 million euros) to hospitals in Milan, Rome, Bergamo, Piacenza and Versilia and to the Italian civil protection agency. “The health and wellbeing of my employees have always been and continue to be my priority,” Giorgio Armani shared with Forbes. “We have been following, and often anticipating, the measures being adopted in all countries.”