Culture. Style. Taste.


Culture. Style. Taste.

The Smiley® Brand Collabs We Can’t Wait to Shop

Have you been noticing smiley faces everywhere? It isn’t just the revived Y2K trends filling your feed, but a much bigger and more meaningful movement: Lifestyle brand Smiley® is celebrating 50 years with a stylish roster of brand collaborations!

Here are the limited-edition collections you can shop at Aventura Mall – and the pieces making us “smile:”

Since the smiley face was born in France, we’d expect nothing less from this Parisian fashion house. Sandro embodies the “cool French girl” aura we all desire, and this relaxed coatigan is no exception. We adore the smiley-clad elbows and playful quote.

Carolina Herrera
Fashion designer Carolina Herrera admires the feel-good attitude Smiley® represents. From supporting positive journalism to donating to charities, the brand is more than just a symbol. Carolina Herrera released special Smiley® editions to her 212 fragrances that are effervescent and fresh. Bonus: these adorable bottles would also look great on any vanity.

It’s all smiles at Vilebrequin. These swimming trunks and bathing suits will undoubtedly add extra sunshine to Miami’s gorgeous beaches.

Urban Outfitters
Market’s streetwear is reminiscent of the early aughts when the smiley emoticon lived on the away messages on our AOL Instant Messenger. This bold sweater blends the lightheartedness of Y2K with the streetwear of 2022.


Nordstrom stores across the country are carrying a variety of Smiley® gear from designers like Loqi, JOSHUAS, and By Samii Ryan.

Smiley® x JOSHUAS Unisex Sweatshirt

Smiley® x By Samii Ryan Growing Smiles Fleece Sweatshirt

Smiley® x Lee Tie Dye Graphic Tee

Smiley® x Loqi Geometric Tote

More on Smiley®:

Smiley® is celebrating its Golden Jubilee and, fittingly, the company started with a shiny ounce of hope. Journalist Franklin Loufrani first published the smiley face as a symbol for positive news in the newspaper France-Soir in 1972. It soon gained steam as an emblem for anyone wanting to evoke positivity, possibility and promise. What started as a gesture of hope has become the basis of how we communicate. (Emojis have entered the chat.)

Developed in partnership with Creative Director of Colette, Sarah Andelman, and graffiti-artist André Saraiva, the new Smiley® collection encapsulates the brand ethos of “take the time to smile.” Each piece pays homage to artists and designers of the brand’s past in a beautiful tribute to 50 years of positivity.

Read the latest stories from Everything Everything.