Culture. Style. Taste.
Culture. Style. Taste.

See Now, Buy Now; BOSS Takes Over Miami

The fashion giant that put German style on the sartorial map is shaking things up once again. On March 15 BOSS is presenting its Spring/Summer 2023 collection in Miami. The spectacular “See Now, Buy Now” presentation will arrive on South Floridian shores just in time to replenish spring wardrobes with the added bonus of an instant shopping gratification. BOSS’ fans will be able to purchase everything in the collection the minute it steps off the runway. 

The Miami take over comes on the heels of BOSS’ new and successful partnership with Hahnenkamm ski race in Kitzbuhel, Austria. Considered the most spectacular event on the international alpine race calendar, the occasion was highly branded by the fashion house. The activation also marked the launch of BOSS’ new logo with a notably bolder graphic typeface that plays with contemporary spirit and impactful visual experience. It was also proudly featured on an exclusive, limited-edition silver ski jacket that harkened back to past achievements while setting sights on the brand’s innovative future. Worth the mention, BOSS’ commitment to unique locations for its presentations extends globally in an impressive fashion. Its spring/summer 2022 collection made a splash last year when it showed off its creations against the stunning, otherworldly backdrop of the Dubai desert.

Boss Jacket

Leaping forward, the spring/summer 2023 collection to be shown in Miami showcases a bold aesthetic, combining an urban temperament with a summery, off-court lifestyle in the brand’s signature color palette of black, white, and camel. The result is a sophisticated, yet relaxed assortment in which the BOSS codes blend seamlessly, creating a sleek intersection of soft tailoring and elevated sportswear.


Speaking of tailoring, though known for its fitted DNA, BOSS has expanded its vernacular beyond the boundaries of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure that form a 24/7 wardrobe for the style seekers of today. The full range includes licensed products such as fragrances, eyewear, watches, and kidswear.

The Miami show promises to generate a massive digital buzz as a list of “Who is Who” in media, content makers, VIPs and celebrities plans on descending on Miami to partake in this grand reveal.  If your name won’t be on the attendees’ list, be sure to stop by BOSS Aventura Mall flagship located on the Lower Level near Nordstrom.

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