Abercrombie & Fitch and Abercrombie Kids are making a savvy move by returning to Aventura Mall with a fresh store concept that’s sure to catch your eye. It’s all about capturing the vibe of a chic hotel lobby and bringing the signature Abercrombie style back into the mix. This concept aims to make every day feel as special as the start of a long weekend – talk about retail therapy!
Abercrombie & Fitch at Aventura Mall joins a short but growling list of new rollout locations, which include Los Angeles and another outside Milan. However, the Florida store is a first-of-its-kind prototype that offers “side by side” adult and kids styles, creating a seamless experience for customers of all ages.
The getaway-themed concept targets millennials and Gen Z shoppers. It’s decked out with wooden accents, classy fixtures, and comfy furniture. The store is neatly organized into sections, much like a luxury hotel, with a check-out counter that adds a touch of elegance.
But there’s more to discover inside. You can explore a special section featuring activewear brand YPB, or “Your Personal Best,” introduced by Abercrombie last year. This collection is all about style and performance, and it’s designed with diversity in mind. Not to mention a dedicated Fierce Bar, where you can explore that signature Abercrombie & Fitch scent that we all know so well.
When it’s time to try on your picks, you’ll be pleasantly surprised. Adult fitting rooms offer customizable lighting and wireless charging pads for your phone, making it easy to check yourself out and stay connected. And for the kids, the fitting room is a mini wonderland with an interactive play area and a cool coloring station.
If you’re eager to experience this retail getaway for yourself, visit Abercrombie & Fitch and Abercrombie Kids on the Lower Level.