Gucci’s New Launch Mixes Old with the Now

April 27, 2023

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How do you mark nearly six decades of logo presence of a brand that’s continuously pushing the future of fashion? You revisit the archives, reimagine its application and tap some of the hottest talent on the market to embrace the journey. That’s exactly what Gucci has done to celebrate the Horsebit 1955 line and the results are a perfect marriage of heritage and progress that pulls from decades-old house code infused with the brand’s equestrian legacy.

First introduced during its cruise 2020 collection, the iconic Gucci Horsebit 1955 is the perfect mix of decades-old house codes and contemporary design. A reimagined staple following in the footsteps of its predecessor from over six decades ago, the series of bags feature similar lines and forms as the original, albeit a refurbished edition for the modern woman. Instantly recognizable by its signature double ring and bar design, the Gucci Horsebit 1955’s emblem was initially seen on a pair of loafers in 1953. Two years later, it was used on a handbag for the first time.

The Gucci Horsebit 1955 line pays homage to the brand’s equestrian heritage, and offers the trademark design in handbags, totes, bucket bags and shoulder bags. Its gold-toned horsebit hardware remains one of the most recognizable brand motifs to date. The collection also bridges the Gucci story through its commitment to exceptional materials and craftsmanship has always been at the core of brand’s DNA.

The bag itself remains essential, bringing about a timeless feel with its double ring and bar – a variation of the first design introduced 70 years prior. The new offering features new silhouettes from the original rectangular top-flap shoulder bag with an adjustable strap. It is available in various sizes, colors, and materials leather, precious leather, and GG canvas.

The trio of celebrities engaged to represent Gucci Horsebit 1955 is a much aligned with the idea of creating meaningful spaces within their craft. They include singer-songwriter and actress Halle Bailey, who will star in the highly anticipated live-action Disney film ‘The Little Mermaid,’ singer-songwriter and Global Brand Ambassador Hanni, a member of the global chart-topping group, NewJeans, and Julia Garner, the award-winning actress and a face of Gucci Guilty. Captured by Mert&Marcus, the intimate portraits laid against brightly colored backdrops celebrate three exceptional women and an emblem that’s come a long way.