The National Football League and BOSS have come together to create a magnificent line of lifestyle products tailored to a new generation of fans. Launched on April 24th, the BOSS x NFL collection features striking, one-of-a-kind apparel that blends the best of football and fashion while embodying the essence of what it means to be a BOSS. The collection’s central message, “Play like a BOSS,” captures the energy and excitement of the athletes, teams, fans, and supporters. It also pays tribute to the unwavering commitment NFL athletes bring to every season – and is already inspiring fans to boldly express their style, just as their favorite players do as they walk on the field.
Under the creative direction of Trey Laird and his agency Team Laird, the highly anticipated campaign showcases a group of seasoned NFL players and legends: Micah Parsons of the Dallas Cowboys, Jaelan Philips of the Miami Dolphins, and NFL legend, Victor Cruz. The campaign also features models Joan Smalls and Taylor Hill posing alongside the players. Shot by fashion photographer Matthew Brookes in sleek black-and-white, the campaign photography utilizes a captivating striped lighting technique representing football field hash lines. The rollout features a short film, stills, and futuristic 3D renderings of selected jerseys, and asserts: “No matter the team, no matter the goal, no matter the point – always play like a BOSS.”
The Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams, and Miami Dolphins are among the teams featured in this collaboration, which has initially launched with a range of hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms, and shorts. The collection is crafted with 100% cotton French terry, creating pieces that are soft to the touch. The elevated embroidery and raised print provide the garments with a premium aesthetic, and a sporty, technical appearance. Featured products are labeled with special trimmings and well-crafted football patches serving as a nod to authenticity that amplifies these next-level looks. As a striking punctuation mark to the collection, BOSS has also created two fashion styles: a top and jogging pants made from premium technical compact jersey with an all-over digital print simulating real denim texture.
The BOSS x NFL collection will expand this summer to represent 17 additional teams, including reigning Super Bowl Champions: The Kansas City Chiefs and NFC Champions, The Philadelphia Eagles. Shop the collection at BOSS located on the Lower Level near Nordstrom.