How do you guarantee your latest ad campaign will garner worldwide attention? You book Kim Kardashian, of course.
The reality and social-media superstar, whose Instagram account currently boasts 287 million followers, was enlisted by Balenciaga creative director Demna to appear in the iconic Paris-based house’s Spring 2022 campaign, which broke earlier this month.
Part of an ongoing series produced by Australian-born photographer Stef Mitchell, the latest images also include Justin Bieber and French actress Isabelle Huppert – all within a theme of highlighting “friends of the brand,” each captured in their personal spaces – but it’s undeniably Kardashian who commands the lion’s share of attention, appearing in a trio of photos shot in her Calabasas, California home.
Kardashian’s photos are equal parts luxurious and dramatic, depicting the world’s most famous influencer in eye-catching coats and a sleek jumpsuit, while each look is finished with some of Balenciaga’s most sought-after accessories. Here’s a close-up view of Kardashian’s three images, as well as a fierce highlighted piece from each:
Kardashian teased this first photo from the Spring 2022 campaign on Instagram on February 1; three weeks later, it had earned more than 1.735 million likes. Shown in a curve-hugging black jumpsuit, Kardashian plays with her influencer image as she’s depicted taking a selfie, while also showcasing two key accessories of the season: the signature Le Cagole bag, seen in a bright neon green, and the 90mm Sock Bootie, with its distinctive sculpted “Champagne” heel.
Kardashian brings the drama in head-to-toe black, including Balenciaga’s beautifully tailored Hourglass double-breasted coat and Bat Rectangle sunglasses – a look that punctuates the stark white crocodile-embossed leather of the Hourglass handbag, which has vaulted into genuine It-Bag status since the style launched in Fall 2019 and has been carried by A-list stars that include Miley Cyrus, Sarah Jessica Parker and Tracee Ellis Ross.
Gvasalia has interpreted the Hourglass coat in a lush leopard print for Spring 2022, and in Kardashian’s third photo of the campaign, she’s paired it with the Le Cagole shoulder bag and Cagole 90mm knee-high boots, both in black. Crafted of faux fur, the Hourglass coat takes its cue from the curved basque waistcoats that became a Cristobal Balenciaga signature in the 1950s. Its tailoring details include a peak lapel and nipped-in fitting at the waist that gives the Hourglass coat its name.
Balenciaga is located on the Lower Level of Aventura Mall. For more information, contact the store at 305-521-2900.