The limited-edition Psycho Bunny x tWitch collection is the first release of the annual Color Outside the Lines program. Color Outside the Lines (COTL) aims to support programs that bring the arts to life for kids in our communities. Each year, Psycho Bunny works with a new collaborator who has distinguished themselves through the arts. Half of each Color Outside The Lines collection’s net proceeds go to an organization chosen by our partner that supports access to the arts for children.
tWitch is a multi-talented artist, best known for his freestyle dance and choreography. Since finishing as the runner-up of the 2008 edition of So You Think You Can Dance, tWitch has co-executive produced the Ellen DeGeneres Show, acted as co-host and filled in for Ellen on occasion, on top of appearing in films, hosting a TV show with his wife and choreographing various performances.
Above all those things, he’s also a dad. Psycho Bunny x tWitch highlights true Dad Spirit—tapping into the contagious joy and fearless self-expression of dads and father figures everywhere—with a viral campaign that celebrates unabashed #DadMoves.
tWitch embodies what Psycho Bunny believes in, he embraces standing apart and sets an inspiring example of the power of self-expression. Not only did it come about naturally, but it was a true collaboration, with tWitch having been heavily involved in the design process from day one. It’s safe to say that the collection was co-designed.
The Psycho Bunny x tWitch collection includes a range of polos, graphic tees, hoodies, crewnecks, sweat pants and sweat shorts, available in both mens and kids sizing.
tWitch has chosen to work with an organization close to his heart: Versa-Style Dance Company. Versa-Style is a Los Angeles-based non-profit organization that empowers youth through dance. With a diverse and energetic troupe, Versa-Style promotes self-expression, individuality, hard work, self-discipline and dedication all while showcasing how people can come together around a common passion.
Psycho Bunny is located on the lower level, beside Marc Jacobs.
