Got the Formula 1 Miami Grand Prix on Your mind? Well, here’s another thing to get your need-for-speed heart racing over: Ferrari is celebrating the official opening of its newest lifestyle and fashion boutique right here in Miami! The Aventura Mall store marks the second American boutique, following the new Ferrari store concept launched in 2021.
The new space has been designed in alignment with the label’s existing boutiques in Maranello and Milan, Italy, and Los Angeles, California and offers Ferrari’s ready-to-wear and accessories collections, designed by Creative Director Rocco Iannone. Ferrari curates two major fashion shows each year, with retail deliveries spinning off from these collections throughout the six months that follow.
So, what can you expect? A comprehensive womenswear, menswear and children’s wear lineup of outerwear, daywear, sportswear and more, along with footwear, bags, watches, sunglasses and other accessories. Everything a Ferrari fan wants and needs.
The Miami space delivers a sleek balance of terracotta and brushed aluminum, features ten storefront windows, and a specific Florida-only element: photographs of 1980’s and 1990’s-era.
Ferraris displayed throughout the space. This references Ferrari’s presence in popular culture, especially through the prism of the Magic City: Miami Vice is one standout example of how the fields of entertainment, automobiles and local allure fuse together.
Overall, Ferrari’s expansion into fashion and lifestyle shows the intention of keeping the Prancing Horse among the world’s most recognized icons while developing new businesses that complement and evolve Ferrari’s brand legacy. With the new Miami boutique, the focus is on letting the ready-to-wear and accessories collections stand more on their own as a brand entity for the future, while keeping key links to Ferrari’s storied history of exclusivity and heritage.
Get decked out ahead of the F1 Grand Prix by visiting our new Ferrari store, located on the Lower Level.
