Enter the Dragon: Fashion Embraces Lunar New Year

January 31, 2024

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The celebration of the Lunar New Year is set to usher in a wave of sartorial prosperity and excitement. And with this year being the Year of the Dragon, brands are seizing the opportunity to unleash a burst of creativity inspired by the mighty creature. Brands like BOSS, Michael Kors and Tory Burch are weaving together the essence of the dragon with modern aesthetics, creating pieces that seamlessly bridge the gap between tradition and contemporary style.

BOSS

Celebrate the magic of the Lunar New Year with a new, dragon-themed capsule that embodies the essence of belief, courage, and being your own BOSS. Designed in collaboration with renowned novelist and calligrapher Feng Tang, the BOSS collection revisits classic Chinese characters and traditional patterns with a selection of modern calligraphy motifs. The limited-edition styles –from casual sweatshirts, baseball jackets, and T-shirts, to cozy knits –stand out in timeless red and black hues, contrasted with refined white accents.

CAMILLA

The kaftan queen CAMILLA marks the celebration with The Summer Palace, a mesmerizing scarlet floral print, woven with all the wonder of a Netherlands palace garden. In true CAMILLA fashion, a limited number of signature styles have been lavishly adorned and meticulously embellished with dragon motifs to herald good luck and prosperity in the new year. Alongside these customized pieces, there are myriad of other Lunar New Year pieces in lucky red colorways, with styles as diverse as the celebration itself: from a bright floral romper, flared sleeve double breasted jacket and minimal wide leg pant, to an elegant midi length silk dress.

Coach

Celebrate 2024 Year of the Dragon with Coach’s special New Year Rogue 25 designed in collaboration with Beijing-based artist Lian Yang. Smaller than the original, this buttery soft glove tanned leather 25 is detailed with a dreamy dragon motif and hints of gold foil. Featuring two open compartments and a secure center zip compartment, it comes with a detachable, convertible strap for hands-free shoulder or crossbody wear. Rounding out the collection is a lightweight cotton crewneck hoodie that features a dreamy dragon motif.

Michael Kors

Michael Kors takes on the dragon challenge by incorporating a color palette that speaks to the Lunar Year’s Asian roots with a distinct twist. The must-have Delancey leather bag takes a festive turn for the Year of the Dragon, with a sophisticated gold dragon-inspired logo and matching motif adorning the interior flap. Available in three festive colors, its fully lined interior features a front compartment and a rear zipped pocket to store your essentials.

Tory Burch

Tory Burch’s Year of the Dragon Collection is filled with less overt references to the Lunar Year by way of a cloud, a charmed representation of the mythical creature’s celestial realm. It can be found on totes, sneakers, sweaters, and accessories, not to mention an adorable dragon mini crossbody. Available for women and children the collection is a delicate riff on the theme yet makes a major statement.

AX Armani Exchange

Tradition and superstition merge in the Armani Exchange Lunar New Year Collection, celebrating the start of the Year of the Dragon. This feline symbol of the 2024 lunar year is the star of clothing and accessories that convey the spirit of the festivities. Emblems, icons and designs meet the roots of the festivities in the lucky symbols and influences of the collection. The dragon is interpreted in the form of embroidery and prints that go from simply decoration to good luck charms.

Maje

Ranging from soft pink to denim, light tweed, and solid black, Maje’s unique line embodies the spirit of the dragon, symbolizing strength, leadership, ambition, and charisma—qualities also emblematic of the Maje woman. In its signature style, brand’s candy-colored short jackets adorned with delicate embroideries, monogrammed jeans, oversized jackets, black faux leather mini-skirts, and fuchsia t-shirts embellished with rhinestone dragons weave a narrative distinctly inspired by Asia.

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