Jimmy Choo has made ‘It Girl’ Hailey Bieber the star of its Spring 2022 Time to Dare campaign. Shot by Pierre-Ange Carlotti on a glamorous Los Angeles rooftop, the campaign plays with perspective and buzzes with the excitement of the city below. To put it simply: Bieber looks on top of the world in her Jimmy Choos.
The Time to Dare campaign features Bieber striking confident poses that embody the brand’s bold premise. The luxury brand’s Spring 2022 collection seeks to empower and stir up the daring soul at the center of the shoemaker’s ethos.
Staying true to Jimmy Choo’s glamour, the collection features crystal-encrusted pumps and sandals. While the shoes feature the brand’s signature sparkle, there’s an added fun twist. The popular Bing 100 heel debuts in neon yellow plexi, complete with its pointed toe and crystal strap. Bieber also effortlessly rocks the Jimmy Choo’s crystal-embellished Fallon slides poolside.
The Spring 2022 collection features shoes that fit a myriad of occasions: the Satya floral scarf sandal captures the spirit of a new season in bloom, making it the perfect shoe for a daytime brunch or night out. Leisurely weekends call for a cozy pair of Jimmy Choo Cosmos sneakers, a futuristic trainer adorned with pink and lime accents.
The Time to Dare campaign also ushered in a slew of stylish handbags. The JC vanity case in caramel faux leather can be used as a day bag or travel piece, making it a functional favorite. The brand also debuted its Vareen quad shoulder bag, a fold-over style crossbody, available in four colors
This season, dare to be bold. Strike that power pose and step into spring with confidence in your Jimmy Choos. Located on the Lower Level, call 786-204-4309 for more information.