It is not every day that modern sophistication and timeless elegance fuse into one harmonious expression of luxury, but David Yurman, America’s preeminent luxury jewelry brand whose timeless designs can be found at Aventura Mall, has achieved exactly that with the Sculpted Cable bracelet. The collection arrived at Aventura Mall with the benefit of star power, featuring the epitome of social media “It-Girl” chic, Sofia Richie Grainge, as the brand’s newest global ambassador.
And “effortless” is the key word, with fashion luminary Sofia effortlessly embodying the essence of laid-back luxury that has become synonymous with David Yurman since the sculptor and his wife, Sybil, first began collaborating in 1980.
Captured through the lens of renowned fashion photographer Glen Luchford and styled by the visionary Elin Svahn, the Cable campaign exudes an aura of understated glamour and modern allure, under the creative direction of David Yurman’s son and company president, Evan Yurman.
In Sculpted Cable, the original helix design is reimagined as a subtle, lower-profile relief, with each ridge meticulously carved and polished to an optimal luster. Sculpted Cable’s wave-like designs reference the fullness of the original Cable, combining timeless craftsmanship with a modern sensibility. An exquisite expansion of David Yurman’s current Sculpted Cable assortment, the new bangle will be available in 18K yellow, rose, and white gold, with and without hand-set pavé diamonds.
The new Sculpted Cable design was meticulously designed and developed over many years—this latest iteration features Cable’s curves refined in slimmer, lower profiles. One version of the bangle dazzles with 170 hand-set diamonds in graduated sizes, totaling up to 1.7 carats, skillfully plotted and placed by David Yurman’s master craftspeople to emphasize the Cable fluting.
Leading Your Own Pack
“David Yurman embodies everything that I’m trying to express with my aesthetic—timeless and elegant. This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack,” said Richie Grainge.
Added Evan, “Sofia is a style icon with endless charm, and we’re delighted to collaborate with her. She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
In a world where style is the ultimate expression of individuality, David Yurman invites you to embrace the art of effortless luxury with the Sculpted Cable bracelet—a timeless masterpiece that transcends trends and celebrates the essence of modern elegance.
It’s no surprise that David Yurman features prominently in the latest edition of Sofia’s Picks, a curated list of gift ideas hand chosen by Richie Grainge. With an assortment of bangles, triple-wraps, necklaces, and more, the evolution of Cable has reached brand new heights. Shop the list for all manner of charms, amulets, talismans, and other uniquely memorable favorites.
Find the right effortlessly luxurious Cable look for you at the Aventura Mall. Visit David Yurman on the Lower Level or call 305-936-3091 for more information.