Culture. Style. Taste.
Culture. Style. Taste.

Joey King Rules Over Pomellato

Two bold names are joining forces and we are here for it. Joey King, the American actress and producer, who at just 23 years old is already a prolific multihyphenate talent, breaking glass ceilings and social precedents has been named the new face of the Milanese jeweler Pomellato.

Joining a rich and inspiring community of women, who act as the bearers of Pomellato values, King is a brilliant new fit for the empowering jewelry brand. An example of courage and independence, King recently made Emmy history as the youngest nominee in almost two decades for ‘Outstanding Lead Actress in a Limited Series or Movie’, as well as being the youngest person to strike a first look deal with not one, but two major streaming networks. “I am so happy to be the new face of Pomellato, a brand that is known for supporting women, equality, and eco-consciousness,” King explained. “With handcrafted jewels by Italian artisans, they are not only exquisite but steeped with meaning.”

Her impressive achievements are very much on point with Pomellato, known to be ‘Caring for women since 1967’ campaign promoting gender equality, inclusivity, and female empowerment. “We are happy to welcome Joey to the Pomellato family, as she truly represents the courage and tenacity of the Pomellato woman. She joins the incredible Pomellato for Women cast, a community of different generations, walks of life, and accomplishments, to represent her own unique facet of womanhood,” says the CEO Sabina Belli. “With Joey’s unbridled ambition and captivating talent, her voice will speak for a new generation of hope and the Pomellato values that we hold dear.”

With Pomellato’s artisanal, glamorous jewelry handmade in Milan, its bold designs have broken with convention since the brand’s inception. Today this unapologetic glamour is embodied by King, a natural talent with a positive, genuine approach to life and stardom. Working alongside such names as Brad Pitt, Patricia Arquette and Michael Shannon, King has established herself as one of Hollywood’s most sought-after young talents since her acting debut at the age of 4.

Lauded by fans and critics alike for her creative versatility, King’s transformative performance in The Act earned her nominations from Critics Choice, Golden Globes, and the Screen Actors Guild Awards. King has also been praised for her willingness to take on new challenges such as doing her own sword-wielding stunts for The Princess or shaving her head for three different roles. She will next star alongside Nicole Kidman and Zac Efron in ‘A Family Affair,’ set to release globally on Netflix in November. She is currently in production for her leading role in the Hulu limited series adaptation of the Georgia Hunter novel, ‘We Were the Lucky Ones,’ and will star and serve as executive producer on the film adaptation of Scott Westerfeld’s dystopian YA book series ‘Uglies’ for Netflix. Establishing her own successful production company All the King’s Horses, King has become a role model for the younger female generation – a woman unafraid to take charge of her future from all sides and explore unknown territories.

Joey King Rules Over Pomellato

Capping the new partnership with a stunning photo shoot by the Morelli Brothers, King was photographed in her own selection of distinctive Pomellato jewels. Fans of the brand will immediately identify the Nudo Collection synonymous with the splendor of a gem, the glowing personality of unique color and the playfulness of a its shape that make it a quintessential bearer of all the Pomellato values. Iconica, inspired by 1970s designs from the jeweler’s archie as worn by King, appears creative yet classic, bold and feminine. Catene, aka chains in Italian, pays tribute to Pomellato’s passion for understated sophistication. Finally, the simple yet deeply symbolic, the Pomellato Together collection eloquently expresses the enigma of love in its many forms. As worn in the campaign these pieces offset King’s natural beauty while aptly representing the joy of the jewelry brand.

Discover the collection at Pomellato located on the Lower Level.

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