Culture. Style. Taste.
Culture. Style. Taste.

Viva Magenta! How To Wear Pantone’s Color of The Year

After a pigmented parade of bold shades like Kelly Green, Barbiecore Pink, Scarlet Orange and Cobalt Blue, we’ve been anticipating the reveal of Pantone’s 2023 Color of the Year – a moment that helps set the tone for the new year just as we’re refreshing our wardrobes and reinventing ourselves.

The announcement is officially out, and let’s just say 2023’s new hue is the unique, strong, and bright yet warm energy we’ve been craving – a shade that crosses color categories while remaining classic and chic.

She’s marvelous, multi-faceted and made for a life lived, well, colorfully: She’s Viva Magenta!

Pantone says this punchy pigment represents excitement and joy while also looking to the future with optimism, hinting at the crossover between our physical world and the developing virtual one. “As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” said Lee Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known” (New York Post).

“[Viva Magenta] is both powerful and empowering,” said Eiseman. According to the examples provided by the company, the color is crimson red, hot pink, fuchsia, raspberry, and maroon, all at once. It’s flowery and natural, but it’s also slick and shiny, just as good for lipstick and clothing as sports cars and cell phones (Refinery 29).

That said, we’ll don iterations of this lovely shade every way possible. Here are a few standout Viva Magenta-inspired pieces we’re buying at Aventura Mall just in time to ring in the new year:


Step into your new favorite hue.

Jimmy Choo Sandals Jimmy Choo Flaca Sandal 100

Available at Jimmy Choo

Gucci men shoes Gucci Men’s Loafer with Horsebit

Available at Gucci

Stuart Weitzman shoes ANNY X HEEL 100 Pump

Available at Stuart Weitzman

Fuchsia shoes High Heeled Suede Flower Shoes

Available at Zara


Purses and totes that pack a punch.

YSL handbag Solferino Small Satchel in Lacquered Ayers in Dark Magenta

Available at Saint Laurent

Balenciaga bag Women’s Hourglass Wallet on Chain Box

Available at Balenciaga

Magenta bag Pink Micro 'The Shiny Crinkle' Tote

Available at Marc Jacobs

Coach handbag Luna Shoulder Bag in Brass/Hyacinth

Available at Coach


These pigmented products get our kiss of approval.

Hermes lipstick Rouge Hermes, Matt Lipstick, Limited Edition in Rose Magenta

Available at Hermès

Dior makeup Dior Beauty 5 Couleurs Couture in 879 Rouge Trafalgar

Available at Bloomingdale’s

Chanel makeup N°1 de CHANEL Lip and Cheek Balm in Lively Rosewood

Available at CHANEL Beauty

Hermes nail polish Les Mains Hermes, Nail Enamel in Rose Magenta

Available at Hermès

Sephora makeup Gucci Velvet Matte Lipstick in Cassie Magenta

Available at Sephora

Sephora makeup Givenchy Le Rouge Interdit Intense Silk Satin Matte Lipstick - Limited Edition

Available at Sephora


Tops and bottoms that will transform you into 2023’s magenta muse.

Hugo Boss clothes Cotton-Blend Zip-Up Hoodie with Logo-Tape Insert

Available at BOSS

Psycho Bunny shirt Mens Hindes Polo in 659 Bright Fuchsia

Available at Psycho Bunny

Aritzia clothes Wistful Blouse in Dp Magenta

Available at Aritzia

Lululemon clothes Scuba Oversized Half-Zip Hoodie

Available at Lululemon

Shop these and other Viva Magenta Pantone-approved pieces at Aventura Mall. For information on our 300+ retailers, including luxury boutiques and top fashion favorites, visit


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