How Luxury Brands are Hopping on the Year of the Rabbit
January 19, 2023
Reading Time: 6minutes
No. You are not imagining things. There is, in fact, a sudden proliferation of red color across all fashionable items out on the shops’ floors these days. And yes! We have never seen as many bunnies splashed across shirts, top and accessories as we do these days. Brace yourselves for the Lunar Year celebration and all that comes with the revel of the rabbit, aka the fourth animal in the cycle that hopped on to the fashion scene since January. The celebration of good fortune, wealth, and prosperity is here and to kick the festivities up a notch these beloved luxury brands have released limited-edition offerings available now at the Aventura Mall. From incorporating the fourth animal in the Chinese zodiac into the RTW collections to short films depicting the spirit of joy, check out our top sartorial Chinese New Year picks. Some ideas are elegant, others are simply cute as a button.
Gucci’s Year of the Rabbit collection goes big on the theme of spring, with a campaign that’s just as evocative of Easter as it is Lunar New Year. No single color defines the range; instead, a joyful combination of items in silk, wool and denim jumps out at you in lavender, daffodil-yellow and green. Campaign’s film directed by Max Siedentopf, embodies the quirky collection’s essence encapsulated by an exchange between friends dressed in silk blouses from the collection, who stumble upon rabbits in a field of flowers. The collection is available at Gucci, located on the Lower Level.
Burberry has launched a capsule collection for the Year of the Rabbit, capitalizing on the bunny motifs to decorate men, women, and children’s clothing, as well as incorporating them onto scarves, sunglasses and other accessories. Some of these are available at the Burberry store in Aventura Mall. The brand’s newest campaign, titled ‘Year of the Rabbit 2023’ invites an exploration of the endless possibilities. The collection is available at Burberry, located on the Lower Level.
While the shade red predominates as a sign of good luck, the capsule collection at Tory Burch fuses its signature with Oriental influences. The lucky rabbit motif has been pixelated and interpreted in prints, embroideries and patchwork found throughout the collection’s handbags, knitwear, and leather goods. Head over to the shop located on the Lower Level for a selection of accessories celebrating the theme.
Perfect for everyday wear and Lunar Year celebrations, Sandro blends traditional Chinese culture with Parisian flair, which can be seen on the House’s signature tweed and knit cardigans. Check out the red packets and a cute rabbit toy are up for grabs for good luck.
Though the Lunar Year offerings include color coordinated curations in red, pink and Bordeaux, the standout item from the Italian master craft is a key holder in a shape of a rabbit. Minimalist, utilitarian and chic, the execution and leather quality are legendary, and its understated quality will appeal to the crown that prefers discreet statements. Stop by the pop-up in Center Court to pick one up.
The brand is releasing a special colorway of its Nike Dunk Low for the Lunar New Year. Rather than go for the traditional smooth leather, the special-edition sneakers are fitted with a satin overlay, cracked leather toe boxes and quarter panels. The colors include blue, red, teal and yellow.
Fendi’s special collection for the Lunar New Year draws inspiration from the reinterpreted Fendi Roma logo created by Marc Jacobs for the Baguette bag 25th Anniversary Collection. The nod to the new year of the rabbit features said insignia recolored in white and red and is available at Fendi, located on the Lower Level.
As part of the Lunar New Year capsule Louis Vuitton presents the Precious Rabbit Square Scarf emblazoned with two large rabbit motifs alongside LV iconography in a red and baby pink hue. The scarf itself is crafted using 100 percent silk, features hand-rolled edges and can be worn in endless ways.
Coach continues to reinterpret classic pieces with a playful twist and for the new year it has offered a collection with a graffiti-inspired bunny at its center. The wristlet – the perfect piece to gift yourself this season – is just one item from the Lunar New Year capsule and is a perfect accompaniment to clip onto a bigger Coach bag.
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