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Culture. Style. Taste.

Garmin Joins ‘FemTech’ Movement

August 7, 2019

Reading Time: 2 minutes

In an exciting new development, venture capitalists, technology developers and medical providers have joined forces to invest in women’s health. The initiative has been dubbed by industry insiders as ‘FemTech,’ a growing sub-market utilizing digital technology to improve women’s health.

How exactly are these new technologies benefiting women? The answer is simple: they are making it possible for women to manage their health and well-being on a more precise and personalized level than ever before. Imagine tracking your cycle via an app on your smartphone or owning sleek, stylish wearables that make life safer and more seamless while on-the-go. These are merely examples of the impressive variety of products that are now accessible thanks to the unprecedented wave of innovation the women’s health market is experiencing.

Motivated to support its female consumers to lead healthier and more active lifestyles, Garmin has joined this innovation wave with products engineered on the inside for life on the outside.

If you lead an active lifestyle, then you most likely enjoy going on outdoor walks, runs, or hikes. Should anything happen while you participate in these on-the-go activities, the safety and tracking features on Garmin’s fashionable wearables will discreetly send a message with real-time location to your pre-chosen emergency contacts, making it easier for help to reach you. Wi-Fi is not required, but your smartphone will have to be with you and Garmin Connect will have to be running for these smartwatch safety features to work.

Most recently, Garmin announced that its Connect Mobile App will enable women to keep track of their menstrual cycle. Users can log how they feel physically and emotionally on a daily basis and get reports that show body fluctuations over time. The new tracking features serves as an addition to the app’s pre-existing health features, which include tracking, analyzing and sharing fitness and health activities.

As the best mall in Miami, we take great pride in housing retailers like Garmin, and love knowing they are not only successfully merging tech, health and wellness, but also empowering female consumers to make the most out of their lives.

To learn more about other forward-thinking innovations, visit Garmin on Aventura Mall’s upper level.

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