Culture. Style. Taste.

 

Culture. Style. Taste.

Brand Collaborations: Keeping Fashion Fresh

July 9, 2020

Reading Time: 3 minutes

As the fashion industry continues to expand and evolve, its creative, and sometimes unconventional, partnerships – ranging from social justice oriented to just plain fun – are catching our attention. Here is a roundup of current, noteworthy brand collaborations that will further enhance your summer style.

Fendi x Joshua Vides

With a pop-art, black & white appeal straight out of an a-ha video, the Fendi x Joshua Vides California Sky Collection is as bold as it is minimalist. The LA-based artist, known for his “marker” style, created a line of jackets, matching sets, bucket hats and more, all in the monochromatic color palette that made him famous. 

 

Koio x YCA

Last month, renowned footwear brand Koio announced its partnership with the Young Chicago Authors (YCA) organization. The collaborative shoe design features the print of an award-winning poem written by Taisaun Levi, a student at Crane Medical Preparatory High School in Chicago. One-hundred percent of proceeds will be donated to YCA, GoodKidsMadCity, and Black Lives Matter.

 

Lacoste x FriendsWithYou

Fashion and visual art go hand-in-hand, and when the two overlap, it is often serendipitous. The Croco Series by Lacoste – designed in partnership with the arts collaborative FriendsWithYou – is certainly one of a kind, equally suited to art aficionados and youthful spirits.

 

Messika x Kate Moss

The iconic Lucky Move jewelry collection, which Messika launched last year in collaboration with Kate Moss, recently received a colorful facelift, opting for precious gemstones in lieu of the brand’s renowned diamond detailing. The three colors – green, blue and “lagoon” – and their corresponding pendants, are each designed to convey a sense of authenticity, radiance and freedom, respectively.

 

Adidas x Pharrell

The dynamic duo of music superstar Pharrell Williams and Adidas yielded one of the most noteworthy shoe collaborations in recent memory. It constitutes a celebration of diversity and humanity, highlighting meaningful stories of individuals throughout the world with each new product unveiling. Shoes in the collection feature bright colors, distressed fabrics, as well as the athletic performance and stylish aesthetic appeal for which Adidas is known.

 

Vans x National Geographic

National Geographic has helped its readers explore the wonders of earth for 130 years. To celebrate this, the renowned publication collaborated with Vans to create a collection that appeals to adventure-seekers, both young and old. With custom designs utilizing prints of the publication’s famous covers and award-winning photography, the collaboration furthers National Geographic’s mission of wildlife preservation and environmental awareness.

Shop these collaborations and more at the brands’ Aventura Mall locations, listed here.


 

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