Style
The Miu Miu Miutine Holiday House Experience at Aventura Mall
November 21, 2025
This season, Miu Miu Beauty invites you to the Miutine Holiday House—a limited-time, fully immersive pop-up in Center Court at Aventura Mall, open now through January 11, 2026. Conceived as a whimsical home, the journey begins at a vanity where guests discover Miutine, Miu Miu Beauty’s newest fragrance—a playful yet sophisticated scent that captures the brand’s spirit of modern femininity. From there, the experience continues into a holiday-dressed dining room that introduces the fragrance’s key ingredients through an intimate, scent-led encounter.
At the heart of the house, a cozy game room glows with a Miutine holiday tree and fireplace—an invitation to pause for a round of Miu Miu backgammon or checkers. Around the corner, a vintage-inspired home office features typewriters and, on select days, a live typist crafting personalized notes to accompany takeaway postcards and Polaroids.
The experience culminates in the living room, where guests can customize their bottle after purchase and finish at the Miu Miu gift-wrapping station—an elegant full stop to a playful, multi-sensory visit. As you wander, the gourmand, sophisticated trail of Miutine threads each room together like holiday ribbon.
Miutine Eau de Parfum is Miu Miu Beauty’s newest feminine fragrance: youthful in spirit, mischievously modern, and crafted by Master Perfumer Dominique Ropion. It twists classic chypre structure with a gourmand wink, featuring wild strawberry and brown sugar flirting with luminous gardenia and grounded patchouli, for a scent that reads both refined and rebellious. Housed in a toffee-toned matelassé flacon, Miutine is designed to be worn entirely for oneself. Fronted by Global Ambassador Emma Corrin and joined by U.S. ambassadors Chloë Sevigny, Coco Gauff, and Paloma Elsesser, the campaign captures the fragrance’s irreverent, intimate mood while the pop-up turns that feeling into a place you can step inside.
The Miutine Holiday House is open daily during mall hours. Every day, guests can discover bottle customization after purchase and finish with signature Miu Miu gift wrapping. As Juliette Ferret, Miu Miu Beauty U.S. General Manager, shares, this is the brand’s most definitive immersive expression in the U.S., a lived-in holiday house where Miami’s energy meets Miu Miu’s playful duality. Make it a seasonal stop: explore the rooms, try Miutine on the skin, and leave with a gift that feels as personal as a handwritten note.
Visit Miu Miu Beauty located in Center Court.
