Gucci SS25: A Collection of Light, Emotion, and Style
February 27, 2025
Purity. Balance. Emotion. These are all felt in the evocative narrative that Gucci’s new Spring Summer 2025 campaign exudes. The “Where Light Finds Us” campaign, lensed by director Xavier Dolan, navigates the feeling when two souls meet and the connection that ensues. Actors and models Yara Shahidi and George Mackay represent the delicate and captivating balance between light and shadow, movement and stillness, and the bond unveiled through fleeting emotions and quiet movements.
This campaign transcends mere imagery, drawing viewers into a sensory and emotional journey—an invitation to embrace the power of light and the bravery of authenticity, even in life’s most delicate and ephemeral moments.
Where Light Shines
The SS25 collection seamlessly weaves into this narrative, with each element—like the Bamboo Diva, a reimagining of the Bamboo 1947—embodying the House’s vision. This collection transforms the wardrobe into a medium for self-expression and a tribute to the beauty found in the everyday.
The Women’s SS25 collection introduces a new Gucci Go shoulder bag, bamboo-inspired handbags and jewelry, and classic Horsebit motifs. A tribute to moments we find ourselves, the Women’s collection is an invitation to stop and make your own moment with precise silhouettes and a notable color palette, including those hues found in a summer sunset.
The show opens with impeccably tailored silhouettes that merge menswear and womenswear, drawing inspiration from the 1960s with structured jackets, shorts, and A-line skirts. Grand coats with couture craftsmanship reinvigorate the GG Monogram, while the iconic Gucci Bamboo 1947 takes center stage. Debuting alongside it are the Gucci 73 bucket bag and the compact Gucci Go bag, designed for effortless wear. The Horsebit adorns 60s-inspired flat boots, while wrap-around sunglasses with gradient lenses complete the collection’s refined yet casual grandeur.
Fabric Jacquard Coat
Cashmere Silk Sleeveless Top
Wool Mini Skirt
Double-Breasted Jacket
Small Top Handle Bag
Re-Motion Sneaker
Small Shoulder Bag
Jordaan Boot
The Men’s SS25 collection spotlights relaxed tailoring, vibrant prints, Gucci B, Horsebit shoes, and welcomes the new Gucci cub3d sneakers—and it’s all about new encounters. Between the city and the beach, among people who love life, the Men’s collection is all about the precision of the cut and silhouette. The vision started with tradition to create new and unexpected shapes, with contrasting details and bold prints—idyllic symbols of the summer season.
Mesh Polo Top
Denim Jacquard Pant
Cotton Poplin Shirt
Wool Jacket
Cub3d Sneaker
Crossbody Bag
Sunglasses
B Mini Bag
Blending bold accessories with innovative footwear, this collection highlights the evolution of the Horsebit shoe through sculptural pointed-toe boots and loafers. The Gucci cub3d sneaker, featuring moulded soles with a 3D Interlocking G, finds an echo in a sleek new scuba slip-on silhouette. Complementing these elements, the Gucci B bag debuts in new sizes, including a mini version, while padded leather bags in vivid hues showcase a soft construction. Finishing the look, statement sunglasses with bold frames—worn traditionally or carried backward—are secured by distinctive Gucci straps.
Experience “Where Light Finds Us” and the Spring Summer 25 collection available now at Gucci, located on the Lower Level.
