Ease, Elegance, Aritzia: The New Cashmere Collection

Luxury meets ease in Aritzia’s new Fall 2025 Cashmere collection, fronted by designer and style icon Jenna Lyons. This collection celebrates the power of everyday indulgence: when you slip into 100% cashmere, you step into 100% of yourself. Effortless yet elevated, this collection is designed to deliver a sense of confidence and ease, whether you’re dressing for a polished occasion or embracing the quiet luxury of everyday life.

For Fall 2025, Aritzia redefines what everyday refinement can look like. The new collection introduces fresh fabrications that extend the possibilities of cashmere: Feather Cashmere, feathery light with an airy texture; Bare Cashmere, a versatile all-season staple; and Essential Cashmere, the perfectly balanced midweight option. Each knit is crafted by Aritzia’s in-house experts, ensuring timeless design and effortless wearability across sweaters, cardigans, sweater vests, and more.

But beyond style and fabrication lies a deeper commitment. True luxury today also means responsibility, and Aritzia Cashmere is produced in alignment with The Good Cashmere Standard® by AbTF, which guarantees the highest standards of animal welfare. Sourced from a premium supplier with decades of expertise, every thread is as ethical as it is exquisite. The result is a collection that feels good.

Everyday Elegance with Jenna Lyons

In the campaign, Lyons brings her signature touch of modern polish to the collection. A tailored trouser finds unexpected lightness when paired with Feather Cashmere, while Essential Cashmere lends relaxed confidence to quiet at-home moments. For Lyons, this collaboration is rooted in authenticity: “Luxury doesn’t have to live on a pedestal,” she shares. “Aritzia’s approach to cashmere is beautifully made but also meant to be lived in — that balance of ease and elegance is what makes style real to me.”

The collection offers more styles than ever, blending timeless staples with fresh silhouettes that feel distinctly modern. Quintessential crewnecks set the foundation for any wardrobe, while relaxed cardigans add an easy, lived-in polish. Scholarly-inspired sweater vests bring a touch of refinement to layering, paired seamlessly with trousers, skirts, or even denim. Each piece has been perfected by Aritzia’s in-house team of knitwear experts, whose mastery lies in creating garments that are both enduring and effortlessly wearable — proof that true luxury is found in the details you reach for every day.

The Fall 2025 Cashmere Collection is available now in-store. Elevate your everyday wardrobe with pieces designed to embody effortless sophistication, because feeling 100% your best begins with cashmere.

Aritzia is located on the Lower Level.