Culture. Style. Taste.
Culture. Style. Taste.

Givenchy Plage: The Embodiment of Riviera Style

Givenchy Campaign

Givenchy has officially dropped Givenchy Plage, the Summer 2024 beach chic capsule collection coming from the French luxury legend, delivering high fashion looks that double as ready-to-wear oceanside attire.

Givenchy Plage was inspired by the joie de vivre and laid-back refinement of Le Clos Fiorentina, Hubert de Givenchy’s summer estate in Saint-Jean-Cap-Ferrat. Building on the spirit of that magical retreat, the Givenchy Plage capsule collection plays on key signatures of the brand, delivering a fresh palette of patterns and soft inventiveness.


Givenchy Looks

The refined looks put on full display the couturier’s passion for noble French linen, a favorite print inspired by his lemon grove, and nautical or Provençal stripes — now revisited with modern cuts and paired with summery iterations of statement accessories like the Voyou bag, now in raffia with contrasting leather accents, or the G-Tote bag in soft raffia.

Playful, sun-kissed looks begin with the essentials — bathing suits, hats, beach totes — and expand on the art of summer dressing with an array of lightweight, easy-to-layer pieces. For women, crop tops, tanks, breezy button-downs and terry cover-ups can mix with a flirty skirt or pajama pants in linen. After sundown, satiny, sheer and textured treatments embody glamorous evenings by the sea.

Cotton-Linen 4G Shorts Cotton-Linen 4G Shorts
Cotton-Linen 4G Shirt Cotton-Linen 4G Shirt
Cotton-Linen 4G Pants Cotton-Linen 4G Pants
Printed Bikini Printed Bikini Top
Printed Bottom Printed Bikini Bottom
Printed Bermuda Shorts Printed Bermuda Shorts
Linen Shirt Linen Shirt
Large Silk Square Large Silk Square

Givenchy’s love of linen comes through strong in this collection. Throughout his storied career, Monsieur de Givenchy favored a linen Atelier coat; later in his career the couturier recounted that Greta Garbo had admired it, so he made one for her to wear as a beach cover-up. With Givenchy Plage, Givenchy honors that history while casting a fresh eye on a long-lasting, legacy fabric that is water-wise, zero-waste, traceable, and timeless.

In that spirit, luxuriously comfortable linen and cotton terry jacquard are used for swimwear, cover ups and separates in shades of aqua green or coral, in navy nautical stripes or in leopard print discreetly embellished with the 4G emblem. Essential pool to patio cover ups come in caftan or jacket lengths in linen with sky blue stripes, in lemon print silk twill or in light, fluid ivory silk linen. Striped summer knits, white denim staples and polo shapes pair effortlessly with a bold new platform mule in natural cork and butterfly frame sunglasses in classic black, Havana, and white or seasonal aqua and coral embellished at the temples.


Givenchy Looks

The design embellishments continue unabated with the collection’s wide selection of stylish and statement-making seaside accessories. Matching 4G Liquid Earrings and Necklace, elevating ensembles with the exquisite contemporary design portraying timeless elegance. This combination features the iconic 4G emblem, beautifully crafted in gleaming metal with a fluid, liquid-like finish that catches the light with every movement. Perfect for the modern, stylish Miamian on their way to a beach rendezvous, this statement piece is versatile enough to compliment both casual and formal attire, adding a touch of sophistication to any look.

On-the-go gains an all-new meaning with the simple but crucial addition of a small basket, hand-crafted in raffia from the iconic Voyou line of bags. Replete with leather handles, transversal leather straps, silver-finished on-brand engraved metal buckles, and offering a practical long-shoulder carry.

4G Liquid Earrings
4G Liquid Necklace 4G Liquid Necklace
Givenchy Tote Givenchy Tote
Marshmallow Wedge Sandal Marshmallow Wedge Sandal
Voyou Basket Bag Voyou Basket Bag

Blending essential wardrobe staples with eye-catching accessories, the collection presents a summertime aesthetic that effortlessly combines glamour and versatility.

The men’s side of the collection reflects this versatility as well, featuring items like Provençal linen trousers and a lemon print shirt that go effortlessly with essentials like structured shirts in linen, Japanese seersucker, and striped organic silk and summery hues of sunbaked red, cool navy, sandy beige or ecru An exclusive graphic design called “Le Clos 52 an Italianate nod to Givenchy’s estate and the year he opened his couture house features on a t shirt that pairs easily with leisurewear staples that move seamlessly from the vibrancy of urban living to the serenity of a coastal lifestyle.

The Givenchy Plage capsule collection is available now at Givenchy on the Lower Level.

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