Fashion with a Purpose: Support Wildfire Relief with ANINE BING
February 4, 2025

Los Angeles has long been a beacon of dreams, creativity, and resilience. But for many, the ongoing devastation caused by the recent Southern California wildfires has turned daily life into a fight for survival for many. In response to this crisis, ANINE BING is taking action with a special initiative that merges style with support for those in need.
Introducing the Cohen Tee LA Love, a limited-edition T-shirt designed with California in mind. With each purchase of the Cohen Tee LA Love, 100% of the proceeds will be donated to the Los Angeles Fire Department (LAFD) Foundation, a nonprofit organization dedicated to equipping the Los Angeles Fire Department with essential resources to continue to protect and save lives.
More than just a fashion statement, this exclusive piece embodies a message of strength, unity, and compassion. Featuring a striking screen-printed graphic inspired by ANINE BING’s deep-rooted love for Los Angeles, the lightweight 100% cotton jersey tee serves as a symbol of solidarity with the Los Angeles community.
This initiative is deeply personal to Anine Bing, Founder and Chief Creative Officer who shared, “My heart aches as I witness great devastation in the city I’ve called home for the last 20 years. I’ve built my life in Los Angeles–growing my family, launching my business. To live in LA is to live the dream, and I have loved every minute and every moment of it.
I’ve seen my team come together in the most genuine and inspiring way to determine how we, as a brand, can support those impacted by the California wildfires. I am incredibly proud of the limited-edition T-shirt we have designed together, where 100% of proceeds will directly support the LAFD Foundation. This T-shirt captures the sentiment of our deeply rooted affection for our city in a way that is authentically ANINE BING.”
The Cohen Tee LA Love is now available for purchase through in-store orders at ANINE BING located on the Upper Level.
Don’t miss out on this opportunity to show your LA love and contribute to a cause that matters.