Culture
CAMP is Coming Soon to Aventura Mall
October 15, 2025
CAMP, the family experience store where retail meets immersive play, is opening its first Florida location at Aventura Mall in December 2025, just in time for the holidays. The debut experience, Bluey’s Backyard x CAMP, brings a new, hands-on world inspired by the beloved series to South Florida.
What is CAMP?
Step into a world of wonder where play and imagination come to life. At CAMP, families start in a vibrant toy store filled with gifts, games, and exclusive finds—then head through the Magic Door into a themed ticketed experience that’s part play space, part live show, and always changing. Every visit brings something new, making CAMP a place kids want to come back to again and again.
Soon, CAMP will open its doors at Aventura Mall with a curated toy shop up front and a ticketed experience in the back. First up: Bluey’s Backyard x CAMP—a playful, immersive world inspired by everyone’s favorite blue heeler. With locations across the country, CAMP has become a go-to destination for hands-on fun, blending entertainment and enrichment in award-winning experiences inspired by beloved characters and stories.
Every CAMP location gets its own playful logo—designed just for that city. When CAMP arrives at Aventura Mall, you’ll see a Florida-inspired logo that captures the sunshine and spirit of the state while keeping CAMP’s signature style. This becomes a fun way for families to take home a little piece of CAMP that’s unique to their city.
Bluey’s Backyard
Behind the Magic Door, families enter to discover Bluey’s Backyard, a 4,000-square-foot play space created by CAMP with BBC Studios and the Emmy®-winning producers at Ludo Studio. Kids (and grown-ups!) can play favorite Bluey games like Obstacle Course, Rug Island, and Pizza Girls, hunt for hidden Leaf Bugs and Long Dogs, get creative at hands-on craft stations, join a surprise Dance Mode with Bluey, and wrap with a family photo before heading out. It’s kinetic, interactive, and designed to feel like stepping inside a Bluey episode—right here in Miami.
Timed-entry tickets are now available for CAMP at Aventura Mall. CAMP will be located on the Third Level next to Eataly.
