Ladurée’s Valentine’s Day Collection is a Parisian Love Story

This Valentine’s Day, Ladurée celebrates love where it beats strongest: Paris. The city of romance and the birthplace of the Maison becomes both muse and message this season, as Ladurée invites us to experience love the Parisian way—bold, tender, indulgent, and unapologetically poetic.

This year’s collection is a visual and sensory ode to romance, imagined through the light, playful linework of French artist Guillaume Sardin. His illustrations transform Paris into a dreamlike paradise for lovers: a city floating among the clouds, humming with joy and affection. Cupid has already made his mark with his arrows striking the Eiffel Tower, and winged hearts drifting through blue skies. Paris feels lighter than ever, suspended between fantasy and reality.

“I imagined a Paris of love, a joyful Arcadia floating lightly in the clouds,” Sardin explains. The result is a world that mirrors Ladurée’s own spirit: a shared desire to celebrate beauty, lightness, and the art of living well.

At the heart of the collection is a series of creations designed to be shared, gifted, and savored. Limited-edition heart-shaped macarons feature a refined caramel filling infused with black tea and ginger, an unexpected yet elegant balance of warmth, spice, and sweetness. Each bite feels intentional, delicate, and just bold enough to surprise.

The Maison’s Valentine’s Day gift boxes extend the romance beyond taste. Adorned with Sardin’s Parisian illustrations, these boxes feel like keepsakes… objects meant to be admired long after the last macaron is enjoyed. From curated assortments to statement heart-shaped boxes, every detail celebrates passion with Ladurée’s signature elegance.

For a softer, more intimate indulgence, Ladurée introduces a Valentine’s Day brioche for two. Heart-shaped, generously topped with crushed pink pralines and finished with a streusel topping, it’s a sweet expression of togetherness, perfect for sharing over coffee, conversation, and a lingering moment of romance.

This Valentine’s Day, Ladurée reminds us that love is an experience to be savored. Light yet indulgent, whimsical yet refined, the collection captures the essence of Paris itself and invites you to fall in love, one beautiful bite at a time.

Ladurée is located on the Lower Level.