Inside CAMP at Aventura Mall: Play, Shop, Repeat

Some spaces instantly change the mood the moment you walk in. CAMP is one of them: part toy store, part imagination playroom, built for family days meant to be memorable. Now open at Aventura Mall, CAMP brings a playful, experience-first concept where shopping is only one piece of the story, and the rest is all about discovery.

Through the Magic Door

At the center of it all is CAMP’s signature Magic Door, which leads into an immersive, ticketed experience that transforms the space into something far bigger than a store. Like all CAMP locations, the world behind the Magic Door rotates throughout the year, with each new theme completely reimagining the space and giving families a reason to return again and again.

Right now, that world is Bluey’s Backyard: a bright, interactive adventure that feels like stepping straight into the heart of Bluey. Making Miami one of the first U.S. locations to debut this experience, the Backyard captures what CAMP does best, turning imagination into something you can walk through, play inside, and share together.

Created in partnership with BBC Studios and Ludo Studio, Bluey’s Backyard is a 4,000-square-foot immersive experience designed for movement, laughter, and hands-on play. It unfolds like a real-life episode, filled with familiar games, interactive moments, and playful surprises—where kids can explore freely, and grown-ups get pulled into the fun without even trying.

Families can play favorite Bluey games like Obstacle Course, Rug Island, and Pizza Girls, hunt for hidden Leaf Bugs and Long Dogs throughout the Backyard, get creative with hands-on crafts inspired by the show, and even jump into a surprise Dance Mode with Bluey herself. The experience wraps up with a special family photo, making it feel both playful and memorable from start to finish.

Visits are self-guided and designed to last about an hour, with pop-up activities led by CAMP Counselors and unexpected moments sprinkled throughout. It’s a space for laughter, connection, and shared discovery.

Across all Bluey x CAMP locations, families can also shop an exclusive co-branded Bluey collection of toys and merchandise, featuring giftable favorites like the Bluey x CAMP Heeler Family Car Doodler, the Bluey Ring Tower stackable wooden toy, and Bluey and Bingo Ears Headbands that let little ones become their favorite Heelers.

Even outside the Magic Door, CAMP keeps the day going. The store is packed with toys, accessories, and giftable finds, but the space also includes extra interactive elements that make it easy to linger: a Slime Bar, a Splatter Zone, a party room, and playful details throughout, including kid-favorite interactive features like drivable trucks. Whether you’re planning a full outing or just need a fun stop that feels different from the usual errand run, CAMP is designed to deliver.

CAMP is located on the Third Level next to Eataly. Bluey’s Backyard is now available with tickets and timed entry offered in 15-minute increments.