Culture. Style. Taste.


Culture. Style. Taste.

Patrick Dempsey Shines as New Porsche Eyewear Ambassador

Image courtesy of Porsche Design

From driving to designing, Porsche knows how to put the pedal to the metal – and the brand’s latest partnership with Hollywood star and motor sport enthusiast Patrick Dempsey is no exception. Since January, the passionate Porsche race car driver has been the face of Porsche Design – and now, he’s going easy on the eyes (wasn’t he always?) as an ambassador for Porsche Design Eyewear.

Be it as a beloved actor, director, race car driver or athlete, Dempsey’s authentic personality and dedication to his projects made him the ideal brand ambassador for Porsche Design Eyewear. Not only do the Hollywood star and exclusive lifestyle brand share the same initials – PD – they also share the same passion for precision and perfection. Aside from being an avid Porsche driver, Dempsey co-owns a Porsche customer racing team and has a long-standing relationship with the Porsche brand.

“Porsche has always held a special place in my life. The brand radiates a passion for me and the feeling to strive for top performance, which I’ve always felt connected to. I am very happy to be part of the lifestyle world of Porsche Design and to represent Porsche Design Eyewear as a brand ambassador in 2021,” says Dempsey.

Image courtesy of Porsche Design

The 2021 Porsche Design Eyewear image campaign highlights four models of the brand’s new, timeless and innovative sunglasses and prescription glasses. Kicking off the campaign are the new Porsche Design P’8688 (A) Liquid Titanium glasses with VISION DRIVE™ lens technology, donned by Dempsey in a series of sharp and confident photos.

Dempsey knows from personal experience just how important clear vision is when behind the wheel. The innovative VISION DRIVE™ lens technology makes the new Porsche Design P’8688 (A) sunglasses the quintessential on-the-road accessory. Ideal for all road and weather conditions – due to the VISION DRIVE™ Polarized XTR lenses – the glasses not only feature a high- performance polarization filter and UV400 protection, but a contrast-enhancer that absorbs blue light components better than conventional lenses. This innovative feature increases overall color perception, contrast and glare protection – a decisive optical advantage without compromising a timeless, stylish appearance. The frame is made of 100 percent ultra-light titanium and, in combination with three-dimensionally shaped temples, creates a bold yet minimalistic look.

Porsche Design

“We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star but someone who was born with a passion for motor sport. This makes him the ideal ambassador for Porsche Design,” says Jan Becker, CEO Porsche Design Group.

Image courtesy of Porsche Design

The P’8688 (A) with VISION DRIVE™ Polarized XTR lenses are now available at the Porsche Design store on the Lower Level near Macy’s.

For more information, call the boutique at 305-792-0091.


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