The house of Valentino is based in the heart of Rome, the Eternal City, and expresses a point of view on the contemporary world using history as a playground and the Atelier as a placethat produces both beauty and thought. The story began in 1960. 2016 marks a new beginning, under the Creative Direction of Pierpaolo Piccioli. A new set of values, that are both of the moment and faithful to its heritage, are created: grace and delicacy, both as an attitude and as a silhouette; a celebration of individuality; emotional beauty; the blending and merging of different languages. Style is essential and impalpable. The idea of contemporary humanism leads a creative quest that revolves around the personality of the wearer. Vision, products, retail spaces share the same traits: from the one-of-a-kind Haute Couture creations to women’s and men’s ready-to-wear and accessories (Valentino Garavani), from eyewear to fragrances to the boutiques, Valentino is synonymous of elegance, pureness, crafts-manship, uniqueness.