Summer through the Gucci lens is a sumptuous affair with a fresh interpretation of the house’s classic motifs against a backdrop of soft hues, cool breeze and calm waters with some distinct Miami touches.
The Summer Stories 2023 collection highlights lightweight textures and vibrant embellishments across men’s and women’s ready-to-wear, bags, shoes and accessories. It features the brand’s iconic designs reimagined in woven raffia, including the Jackie 1961 bag, the GG Marmont and the Horsebit 1955 loafers. The combination of textures on the Horsebit loafers in earth tones, for example, provides a timeless and sophisticated touch. For women, the ready-to-wear line presents floral prints, bold stripes and dazzling bikinis, perfect for a day by the pool or a beach vacation.
Accessories include chic sunglasses with colored lenses, mirrored effects and gold hardware details, adding a touch of glamour to any summer look. The range of large tote bags with pom-pom details and straw-effect versions of the Jackie 1961 and Horsebit 1955 bag are perfect for carrying all your summer essentials, while the Gucci Valigeria selection offers a range of jumbo-sized duffle bags in different colors and sizes.
Shot by photographer Harley Weir against open skies and blue waters, the Summer Stories 2023 collection campaign is an invitation to summer adventures that beautifully capture the relaxed and carefree spirit of the season.
Select pieces from The Summer Stories collection are available at Gucci located on the Lower Level.Â
