TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high performance. Ever since the groundbreaking oscillating pinion in 1887, whichpioneered a new way to operate mechanical chronographs, the brand continues to innovate, pushing the limits of accuracy with advanced technology. This passion for action, embodied by Ambassador and F1 racing legend Ayrton Senna and on screen by actor Ryan Gosling, is infused in every TAG Heuer watch. Echoing the high-octane world of motorsports, the TAG Heuer Carrera, Monaco, or Autavia timepieces are icons born on the wrists of champions. In the face of pressure, they will take up any challenge.