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GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Bloomingdale's was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.

GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models. Known worldwide for innovative denim, sexy dresses, iconic logo pieces, plus shoes, handbags, accessories and more.