Chicos was founded in 1983 as a small boutique selling Mexican folk art on Sanibel Island in Florida. Then one day, our founders discovered the sweater that made everyone look fabulous; it pivoted the business and retail was never the same. The rich colors, bold prints, unique artisanal details, problem-solving styles, and amazing personal stylists made a lasting connection with customers. For every piece we create, we ask how it will be unique, inspire women of all ages to feel good and help them express their personality and individuality with confidence.