Lacoste Scores with Tournament Collection Just in Time for Miami Open

For nearly a century, the name Lacoste has been synonymous with excellence on the tennis court. Founded by Andre Gillier and René Lacoste, the latter of whom reached the pinnacle of the sport by achieving a No. 1 ranking in 1926-27, the Lacoste name today adorns players from every corner of the world, sponsoring champions who understand that comfort, style, and excellence come from the same place.

A true visionary, René Lacoste was among the first to prioritize flexible, lightweight polo shirts and shorts that allowed for a wider range of movement and more breathable play. This was a revolutionary trend on the wooly hardcourts of midcentury tennis, and it coincided with another Lacoste innovation: the first tennis apparel to feature a logo. Today, comfortable apparel and big-time branding are both standard features in the pro and amateur ranks.

Since 2014, Lacoste has dressed Miami Open tournament staff, officials, linesmen, lineswomen and ball kids in its signature French elegance. Spectators will get an eyeful of the Lacoste Tournament Collection, epitomizing sporting chic while capturing the essence of both athleticism and style.

Some Lacoste sponsored players who are expected to play in the 2024 Miami Open include World No. 1 Novak Djokovic, Daniil Medvedev, Gregoire Barrere, Arthur Fils, Pierre-Hugues Herbert, Ugo Humbert, and Denis Kudla on the men’s side. WTA stars wearing Lacoste include names like Fiona Ferro, Bernarda Pera, Jil Teichmann, and Anastasia Pavlyuchenkova, who will play in the Miami Open this year as well.

And for enthusiasts eager to embody the spirit of Lacoste, the flagship store at Aventura Mall offers the latest Tournament Collection in-store. Lacoste’s newest offering seamlessly blends performance-driven design with a fashion-forward sensibility, boasting sleek silhouettes and vibrant color-blocking, ensuring fans can embrace the dynamic yet refined aesthetic both on and off the court.

As ambassadors of excellence both on and off the court, top-ranked Djokovic and No. 4-ranked Daniil Medvedev lend their charisma, prowess, and a combined 120 titles to the Lacoste Tournament Collection.

Six-time Miami Open Tournament Champion and current No. 1 Ranked ATP Novak Djokovic, sporting items from his signature Lacoste collection.

From the court to the stands, each garment is crafted with precision, utilizing innovative fabrics and ergonomic construction to ensure optimal comfort and mobility for the modern athlete.

Whether you’re serving an ace or cheering from the sidelines, the Lacoste Tournament Collection embodies the perfect synthesis of form and function, making it a standout choice for tennis enthusiasts and fashion aficionados alike at this prestigious event.

2023 Miami Open Tournament Champion Daniil Medvedev, sporting items from his signature Lacoste collection.