If racing is a sport for the young, then HUGO – the younger sibling of the two HUGO BOSS brands – is comfortably in the driver’s seat with its latest round of Formula 1 events, partnerships, and race day-defining collection of apparel.

In partnership with the Visa Cash App RB (VCARB) Formula One Team, HUGO will bring fans a signature HUGO pop-up shop featuring a hands-on experience replete with a racecar simulator that will bring to life the HUGO x Racing Bulls capsule collection. The pop-up shop is open May 2-5 on the Lower Level between Nike and Zara.

The pop-up shop at Aventura will carry the new, co-branded HUGO x Racing Bulls collection, which encourages Formula 1 fans to experience the thrill of the race while showing dedication to their favorite team.

Combining references to contemporary tailoring, modern performance wear, and iconic fanwear, the capsule features a combination of sharp and laid-back, sporty separates.

Highlights include a bull-print blazer with coordinating suit pants, a smooth leather jacket with contrasting details in tactile suede, and an array of laid-back pieces like hoodies, tracksuits, and cargo pants. Its color palette of black, gray, cream, and sand tones are infused with HUGO’s bold, iconic red hue, capturing the rebellious, youthful attitude that runs through all elements of the brand’s partnership with the VCARB Team.