If, like most other clean beauty enthusiasts, you are hoping 2024 will bring on greater transparency and more choices when it comes to clean beauty, you are in for a treat. The essence of this fundamental trend persists and is entering its maturing phase with a better and more honest product lineup. Gorgeous goodies free from harmful chemicals, that embrace natural and responsibly sourced ingredients have never been more sought after nor championed. So, with the first month of the new year we couldn’t think of a better way to clean the slate, so to speak, than with a roundup of our favorite new products hitting the shelves of beloved beauty retailers at Aventura Mall that are dedicated to modalities with non-toxic, natural, and ethically sourced ingredients. No greenwashing here, just plain ol’ smart and beautiful choices organized by skincare, makeup, haircare, and fragrance.