Throughout the month of February, celebrate Black History Month with a variety of initiatives from the retailers at Aventura Mall. Discover more about the partnerships, programming, and events featuring a curated selection of black-owned businesses, showcasing their creativity, innovation, and entrepreneurship. Don’t miss this opportunity to support and celebrate diversity in the community.
Abercrombie & Fitch
Vol. 28 is a recurring collection designed to amplify Black voices and culture beyond Black History Month, with curated product drops throughout the year. This collection was designed by BIPOC designers at Abercrombie and Fitch, and it celebrates some of the most iconic figures in Black culture. It is Abercrombie’s commitment to honor Black culture through ongoing, authentic collections and community partnerships that will benefit generations to come.
Apple
Apple unveils the 2024 Black Unity Collection in support of grantees inspiring resilience and creativity. Through this initiative, Apple continues its commitment to resource organizations fostering economic, educational, and creative opportunities in communities of color globally. The collection’s designs symbolize the resilience and beauty of the Black community, reflecting generations working together to address injustice.
Nike
Nike is committed to uplifting and amplifying the Black community. This Black History Month, they recognize the pursuit of communal well-being through the different forms wellness can take. In an effort to begin addressing systemic racism in America, Nike, Converse, Jordan Brand, and Michael Jordan have committed a combined $140 million over 10 years to invest in and support organizations focused on economic empowerment, education, and social justice to address racial inequality for Black Americans.
Adidas
Honoring Black Excellence is an adidas initiative celebrating the achievements of Black individuals and Black culture as a whole. Throughout the year, they highlighted four honorees from different sports, offering a platform to give back and share their stories.
Macys
Macy’s honors the achievements and history of Black Americans through a partnership with UNCF (United Negro College Fund), and a commitment to Black-owned, founded and designed brands. From January 15th through February 29th, Macy’s will host a special round-up in-stores and online donation campaigns benefitting UNCF to provide deserving students attending historically Black colleges and universities (HBCUs) with scholarships and critical funds to further and deepen educational pursuits.
Anthropologie
Anthropologie recently hosted a vibrant pop-up market featuring three local black-owned businesses as part of their ongoing commitment to amplifying community voices. Held in-store and timed to coincide with Black History Month, the event showcased the talents of Annique from @nikkireydesigns, Ayesha of @asmi.n.z, and Tatiana of @mrsfreshcut. Guests had the opportunity to explore and support these entrepreneurial endeavors, located in-store. The event not only provided a platform for these businesses to thrive but also fostered a sense of unity and celebration within the local community.
Dr. Martens
During Black History Month and beyond, Dr. Martens is celebrating its Black employees and the talented Black creators from the community. They will be speaking about historical Black figures who have shaped Black culture, as well as the artists, activists, and organizations who are pushing the conversation forward.
Nordstrom
In honor of Black History Month, Nordstrom is spotlighting some game-changing brands and the Black visionaries behind them such as Daily Paper, The Oula Company, Humanrace, Off-White, BUSAYO, Wales Bonner and Aliétte. These tastemakers redefine style and cultural impact—join in on celebrating some of the designers and labels shaping the fashion landscape.
Sephora
At Sephora, the belief is in championing all beauty, living with courage, and standing fearlessly together to celebrate differences. Today’s mainstream beauty trends, tools, and products have deep roots in Black culture—a fact not everyone knows. As a leading beauty retailer, Sephora is able to shine a spotlight on the Black voices, creators, and brand founders whose contributions have shaped the beauty industry. Join Sephora in supporting the Black beauty community.
Victoria’s Secret
As a brand, Victoria’s Secret understands the significance of a diverse community of individuals with different backgrounds, qualities, and talents. Embracing and fostering that diversity is what makes the brand stronger. They are being intentional about taking time to spotlight and amplify Black people and culture while also reflecting on how they can continue to make meaningful change in communities. This year, Victoria’s Secret has partnered with Columbus Fashion Alliance (CFA) to provide resources, mentorship, and more—it’s important for the brand to play a role in ushering in influential talent right where they’re headquartered.
