An all-star lineup, blending fresh faces with iconic names, ushers in an exciting new chapter for BOSS. David Beckham makes his debut in a campaign following his recent strategic partnership and design collaboration, bringing his legendary style to the forefront. He is joined by Burna Boy, Lee Jong-suk, and returning favorites Gisele Bündchen, Naomi Campbell, and Matteo Berrettini.
Since the launch of the #BeYourOwnBOSS campaign, there has been a call for individuals to lead with style and confidence. For Fall/Winter 2024, this message evolves to emphasize that finding your voice and being your own BOSS is a lifelong commitment.
In this new campaign, each ambassador shares their guiding principles, reflecting their personal journeys. The collection caters to a 24/7 lifestyle with modern, reimagined suiting that’s perfect for the colder months. The campaign features each individual documenting their personal rules, underscoring the significance of this commitment. Set in an elevated office environment, the campaign continues the “CorpCore” theme first introduced at last season’s show.
The menswear collection highlights redefined office attire with sharp suiting and outerwear, featuring strong shoulders and smart ties. Two standout looks are crafted from Bisontex fabric, a blend of bison wool and cashmere in a distinctive sandy grey-brown hue.
In womenswear, power suiting takes center stage with luxurious textures and bold silhouettes. Key pieces include a pinstriped virgin wool blazer paired with a matching pencil skirt, a wrap-front coat in crocodile-embossed leather, and a soft cashmere-wool suit and trench coat that echo the menswear collection’s elegance.
Step into the future of fashion with the BOSS Fall/Winter 2024 Collection—a seamless blend of contemporary sophistication and bold innovation. Elevate your wardrobe with premium, tailored styles crafted with unparalleled attention to detail. From sharp suits to luxe casual looks, every piece is designed to empower and inspire. This collection isn’t just about looking good—it’s about embodying confidence, style, and individuality.
Whether you’re embracing classic sophistication or pushing the boundaries of contemporary fashion, the Fall/Winter 2024 Collection offers something for everyone. Available in-store later this month.
The new Fall/Winter 24 Collection
Campaign credits:
Photographer: Mikael Jansson
Creative Direction: Trey Laird & Team Laird
Cast: David Beckham, Naomi Campbell, Lee Jong-suk, Gisele Bündchen, Burna Boy.
