It’s difficult to pinpoint just one reason why Alo Yoga has become a fan favorite while evoking cult-ish fervor among its enthusiasts. It could be its “studio-to-street” mantra that marries luxury with performance. This aesthetic is translated into signature fabrics designed with innovative tech and modern details that really wow the Alo-inis in spades.
Alo’s success could be attributed to its ability to set itself apart in the crowded digital world with a wholesome commitment to wellness. Its on-brand inspirational quotes, like, “Soft, yet fierce. Sensual, still spiritual. Simple, and divine. Grounded, but free” has catapulted Alo’s ranking as one of the most engaged fashion brands on Instagram — ahead of Alexander Wang, Marc Jacobs, Lululemon and North Face. Though we think it’s ‘California cool girl’ vibe may have a lot to do with the stamp of approval by Ariana Grande, Jennifer Garner, and Kendall Jenner who are seemingly rocking Alo on every single one of their errands runs.
But don’t take our word for it. Alo yoga has opened it’s Aventura Mall sanctuary on the Upper Level where you can get a first-hand look at what makes the brand so unique. The store is a manifestation of Alo’s mission to bring people together through movement and mindfulness. In addition to trying on the latest styles and experiencing Alo’s luxe, signature fabrications, guests are invited to attend in-store community events to learn more about wellness practices like breathwork, meditation and ear seeding. So come for the inspiration and stay for the killer Airlift Supermoto leggings. A revered bottoms that look as good in downward dog position as they do paired with motorcycle boots, they are a game changer. You’ll namaste us later.
