City Core Atrium
Immersive technology is at the center of Nike’s new store, and the City Core Atrium is a testament to the brand’s imaginative digital landscape. Sport Pulse comes to life at the atrium, where towering two-floor LED screens play brand campaigns and real-time sports moments. To capitalize on the camaraderie of Nike athletes, the screens also broadcast city-specific highlights from local members using the Nike Training Club and Nike Run Apps.