Three Things to Experience at Lacoste’s New Flagship Location

October 27, 2022

Same crocodile; new look. Fashion’s favorite crocodile brand is getting a makeover at Aventura Mall. Lacoste has relocated to the Upper Level and opened its unique flagship. The new space is the first of its kind in Florida, offering exclusive items and innovative in-store experiences.

Blending style and sportsmanship, the new Lacoste store is a visual treat. The vibe seamlessly channels the brand’s longstanding heritage and its venture into streetwear. While fresh light woods and green glass accents dominate the architecture, true innovation is happening on the racks.

Here’s what you can expect at Lacoste’s new flagship location:

Fall/Winter 2022 Collection

Creative Director Louise Trotter surprised the fashion world when he ditched the traditional runway fanfare to drop Lacoste’s Fall/Winter 2022 collection via a look book. In a spontaneous campaign shoot, Lacoste employees and their loved ones modeled the brand’s “Off the Grid” collection. Eco-friendly, recycled materials create a collection that balances heritage, athleticism, and a forward-thinking response to sustainability. Make room in your closet — the new collection is available at the Aventura Mall flagship store.

First Dibs at the Exclusive L003 Sneaker

Hypebeast fanatics and sneakerheads are in for a major treat. In addition to the Fall/Winter 2022 collection, the new Lacoste flagship will exclusively feature the L003 Runway sneaker. The ultramodern shoe comes in vibrant orange or blue, detailed with design features like mesh and neon. Aventura Mall shoppers get to snag the shoe first because the coveted L003 sneaker won’t be available at other Lacoste locations until its 2023 release.

Express Customization

An overarching theme with Lacoste’s new location is the axis between the crossroads of creativity and innovation. The flagship will feature a unique customization station, making Aventura Mall the first U.S. location to offer the service. Customers can choose from a collection of Lacoste heritage patches and Miami-themed adornments to add to their new Lacoste looks.

Colorful patches aren’t the only fun element of the Express Customization station. The area will host a constant rotation of digital services, designs, and guest panel discussions.

Are you ready to explore everything the new Lacoste has to offer? Visit the new location on the Upper Level near apple or call 305-933-1051 for more information.

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