Paris is always a good idea… AMI Paris, that is. The brand has introduced its Parisian influence and creations to Aventura Mall with its new location on the Lower Level. The new AMI Paris boutique offers menswear, womenswear, and accessories, with the spotlight on its Fall-Winter 2024 collection. 

AMI Paris at Aventura Mall is the brand’s revamped store concept, one that resonates with the House itself, featuring fresh and timeless ethos with a commitment to simplicity and authenticity. Along with the carefully curated selection of products, guests are welcomed by a warm, inviting ambiance. The store’s aesthetic highlights natural oak wood, radiant golden and champagne brass accents, and a beautifully crafted wood-clad facade. This refined material palette infuses the space with light and brightness, embodying the relaxed sophistication synonymous with the brand.

From Paris with Love

Founded in Paris in 2011, and continuously inspired by the city since, the brand’s name is French for “friend” and plays with the initials of founder and creative director Alexandre Mattiussi. The brand draws inspiration from the laid-back elegance of Paris, offering versatile, high-quality pieces that seamlessly blend sophistication with simplicity while celebrating love, friendship, inclusion, and diversity.

AMI Paris’ collections are known for their comprehensive, pragmatic approach to wardrobe essentials, creating pieces that effortlessly transition from day to night. Whether you’re exploring the latest in menswear or discovering new staples for women’s fashion, AMI Paris’ friendly approach to luxury ensures timeless style for all.

Alexandre Mattiussi founded the luxury apparel house at the age of 30, after spending years in renowned Parisian couture houses honing his craft. He mastered the art of men’s tailoring and embraced the French sartorial savoir-faire, a distinct hallmark of his brand now. His inspirations are as diverse as Paris itself: its people, arts, and vibrant culture, alongside his enduring passion for ballet and cinema.

From Dusk to Dawn

The highly anticipated Fall-Winter 2024 (FW24) collection from AMI Paris takes inspiration from the serene beauty of a Parisian winter dawn. This collection evokes a poetic transition from night to day, capturing the moment when elegantly dressed night owls make way for early risers, creating a harmonious blend of styles and experiences. Through rich textures, contrasting patterns, and fluid silhouettes, the collection seamlessly merges sophistication with versatility — a true reflection of the Parisian spirit.

Adding to the allure of the FW24 campaign, the brand has chosen actress, producer, and cultural icon Whoopi Goldberg as the face of the collection. Known for her distinctive personal style, Goldberg embodies the brand’s fusion of masculine and feminine elements, bringing a fresh perspective to luxury fashion.

In a series of striking black-and-white images shot by photographer Rahim Fortune, Whoopi Goldberg showcases her modeling prowess and timeless elegance. Each image highlights standout pieces from the collection, such as a chic herringbone suit paired with a crisp white shirt, and a striking scarf-collar blouse that exudes both tenderness and strength. She also sports a sleek blazer and the brand’s 75001 black sunglasses, adding a touch of effortless authenticity.

The collaboration with AMI Paris is a celebration of authenticity and evolution. Her style journey—marked by a fearless blend of bold and classic pieces—mirrors the House’s commitment to genuine, approachable luxury. The partnership is a testament to the brand’s vision of inclusivity and timeless elegance, making the FW24 collection all the more captivating.