Paul&Shark, a luxury Italian clothing brand owned by Paolo Dini and his family, is renowned for its leisurewear, especially the kind best used on the water. But its latest campaign celebrates the natural riches of South Africa in a tale that highlights the country’s most impressive fauna and flora, proving the range and pertinence of its Spring/Summer collection.

For this undertaking, Paul&Shark recruited digital content creators Lele Giaccari, Dani Gallo, and Simone Pollastri, radio presenter Fabio De Vivo and actor Rocco Fasano for a seven-day journey that explores local landscapes, biodiversity, and the famous Big 5, the rare and endangered animal species found across the African savannah. Think lions, rhinoceroses, leopards, elephants, and buffaloes. At the core of this tale, filmed by Simone Pollastri and shot by Luigi Lista, is Paul&Shark’s aim to get closer to nature in all its entirety and variety. By spreading the word of untold stories in which nature, in its most authentic and wildest form is always the main protagonist, the Italian luxury maker positions itself as its closest ally.

The five explorers were outfitted in a customized selection of Paul&Shark garments which stand out for their high performance, sustainability, technology, quality, and design. Considering the challenges that arise from travel in an environment as varied as one may find in South Africa, the water repellency, lightness, and versatility of the Paul&Shark garments pass the test of utility without compromising the brand’s signature style. Typically for the brand, the spring collection is an understated study of elevated casual classics executed in color waves of blues, greens, and neutrals.