An “anything goes” effortlessness is perhaps the best way to describe GANNI, the fashion brand of choice of quirky fashionistas worldwide. Think track pants stuffed into cowboy boots, long, sheer sparkly dresses with relaxed blazers, and sparkly crop tops with joggers. For spring/summer 2023, designer Ditte Reffstrup, who shares co-owning credit with the husband Nicolaj Reffstrup, staged a joyful homecoming, a love letter of sorts to the place where GANNI’s heart is. The show held at seaside pier overlooking the Danish Opera House and the Royal Palace during Copenhagen Fashion Week was dedicated to the city that inspired its energy.
The decisive look for the spring collection continues to define any sartorial rules. Though there was the reprisal of fan-favorite silhouettes such as ruched seams, puffed sleeves and baby doll dresses, sharper tailoring and crisp evening wear peppered throughout the collection marked a departure from the GANNI’s greatest hits. The color palette is also moodier than past seasons. All black looks complement bold leopard, stripe and floral prints with pinks, blues, and oranges in highlighter shades. As a sign of keeping up with the times, the collection showed off size inclusivity and a celebration of body positivity not only on the runway but also in the merchandise arriving at the stores.
As a sequel to the hugely successful capsule in February 2021, spring/summer lineup includes a collaboration with Levi’s, the American denim giant. The brand revisited its Western-inspired roots with long prairie skirts, button-up vests and frilled collars. Colorful denim has also made a comeback with sun dresses and low-slung jeans. Cowboy boots, plush bags and party clutches finished the looks.
In addition to its unique aesthetic, at the core of its DNA GANNI’s sustainable efforts have been chart blazing and this season they continue to define brand’s presence on the market. Remarkedly 97 percent of the forthcoming collection, in one way or another, is a result of responsible practices. Meaning at least 50 percent of the composition is certified organic, lower-impact or recycled. As part of the brand’s innovation hub ‘Fabrics of the Future’ GANNI will be introducing styles made from textile waste in breakthrough fabric innovation Infinna™ and shoes made of Vegea, a material made of leftover grape skins from wine production.
To check out the stylish results of GANNI’s forward-thinking process be sure to visit the boutique on the Lower Level or call 786-510-1479 for more information.
