Italian fashion house Gucci is known for its illustrious history of impeccable design and innovation. The century-old luxury brand constantly delivers stylish new takes while holding onto its iconic past as an industry trailblazer. Gucci has managed to keep us fashionistas on our toes as we anticipate the next big thing, and we’re never disappointed.
The brand has collaborated with a variety of retail brands and artists. Just like a theater blockbuster, we can’t get enough of watching Gucci go. The latest partnership to join what we’ll deem the Gucci Cinematic Universe is one for the books. Adidas has joined forces with the luxury designer to create a spectrum of sport-inspired pieces. Here’s everything to know about the new dynamic duo.
Gucci and adidas both have rich heritages. While Gucci paved its early beginnings in 1920s Florence, the adidas brand got its start in 1949 Germany. Founded by Adi Dassler in the small town of Herzogenaurach, humble beginnings soon led to worldwide acclaim as one of the largest sportswear manufacturers in the world.
With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces. The looks echo silhouettes of athletic staples that are embellished with the GG motif and famed three adidas stripes.
Catering to men and women style setters, this collection has enough luxury athleisure for everyone. The versatile line of joggers, tracksuits, accessories, shoes and sporty-inspired outfits come in a variety for men and women. The complete adidas x Gucci lookbook includes 31 menswear looks and 33 womenswear looks to fawn over.
Who thought working out could be so chic? The vibrant campaign for adidas x Gucci was lensed by photographer Carlijn Jacobs, who archived the striking collection on brightly colored backdrops. The campaign includes sporty props to compliment the athletic wear and tell a strong sartorial story.
Adidas x Gucci didn’t fumble the bag when it came to this show-stopping collaboration. The Gucci bag has become a symbol of luxury, and this adidas mash-up delivered a playful take on a grand history. The Gucci Horsebit 1955 crossbody and tote defined by the equestrian-inspired hardware are reimagined in the line with the famous adidas Trefoil.
Aside from a line of handbags, the line includes luggage, camera bags, and even a collection of golf bags. A hole in one, indeed.
When adidas is involved, can you expect anything but a top-notch sneaker game? The shoe selection presents Gucci’s own take on the famous adidas Gazelle sneakers for both men and women. Additional kicks to love include a new interpretation of the House’s emblematic Horsebit loafers, GG clogs marked with the adidas Trefoil, and terry-fabric slides that showcase the adidas Originals emblem with Gucci monogram.
The adidas x Gucci partnership is a home run on all fronts, especially accessories. The collection leaves no base untouched when it comes to the details. The line features silk carrès, ribbons, headbands, bucket hats and baseball caps to elevate your winning look.
If this inside look has you wanting more, be sure to mark your calendars for the full release. The adidas x Gucci collection is set to launch on June 7 in Gucci at Aventura Mall. For more information call 305-521-5050 or visit the store located on the Lower Level near Nordstrom.
