Kim Kardashian Stars in Spring Balenciaga Campaign

February 28, 2022

How do you guarantee your latest ad campaign will garner worldwide attention? You book Kim Kardashian, of course.

The reality and social-media superstar, whose Instagram account currently boasts 287 million followers, was enlisted by Balenciaga creative director Demna to appear in the iconic Paris-based house’s Spring 2022 campaign, which broke earlier this month.

Part of an ongoing series produced by Australian-born photographer Stef Mitchell, the latest images also include Justin Bieber and French actress Isabelle Huppert – all within a theme of highlighting “friends of the brand,” each captured in their personal spaces – but it’s undeniably Kardashian who commands the lion’s share of attention, appearing in a trio of photos shot in her Calabasas, California home.

Kardashian’s photos are equal parts luxurious and dramatic, depicting the world’s most famous influencer in eye-catching coats and a sleek jumpsuit, while each look is finished with some of Balenciaga’s most sought-after accessories. Here’s a close-up view of Kardashian’s three images, as well as a fierce highlighted piece from each:

Kardashian teased this first photo from the Spring 2022 campaign on Instagram on February 1; three weeks later, it had earned more than 1.735 million likes. Shown in a curve-hugging black jumpsuit, Kardashian plays with her influencer image as she’s depicted taking a selfie, while also showcasing two key accessories of the season: the signature Le Cagole bag, seen in a bright neon green, and the 90mm Sock Bootie, with its distinctive sculpted “Champagne” heel.

Kardashian brings the drama in head-to-toe black, including Balenciaga’s beautifully tailored Hourglass double-breasted coat and Bat Rectangle sunglasses – a look that punctuates the stark white crocodile-embossed leather of the Hourglass handbag, which has vaulted into genuine It-Bag status since the style launched in Fall 2019 and has been carried by A-list stars that include Miley Cyrus, Sarah Jessica Parker and Tracee Ellis Ross.

Gvasalia has interpreted the Hourglass coat in a lush leopard print for Spring 2022, and in Kardashian’s third photo of the campaign, she’s paired it with the Le Cagole shoulder bag and Cagole 90mm knee-high boots, both in black. Crafted of faux fur, the Hourglass coat takes its cue from the curved basque waistcoats that became a Cristobal Balenciaga signature in the 1950s. Its tailoring details include a peak lapel and nipped-in fitting at the waist that gives the Hourglass coat its name.