What to Expect at Miami Swim Week

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Swim Week takes over Miami’s fashion scene from July 20-25 and we’re giving you a front-row peek at our favorite brands to look out for.

Take in the calm and plan your schedule before the storm of long-lasting parties, strings of shows, and envy-worthy Instagram photos start to roll in. Whether you’re in the fashion industry or you’re a sartorial spectator, there is something to pique the interest of every swimwear enthusiast.

Lovers of the runway can also rejoice as glamorous tents are pitched around the city for FUNKSHION and SWIMMIAMI, two trendsetting runway shows that never disappoint. Industry buyers and stylists alike can stay updated on upcoming trends at SwimShow, the largest swimwear tradeshow taking place in Miami Beach Convention Center.

Miami Swim Week will be brimming with brilliance—including a few of our favorite designers to showcase.

SWIMMIAMI Must-See Shows

Get the full schedule and request your RSVPs here.


When: Saturday, July 22 at 6:30 PM
Where: Wet Deck, W South Beach
What to Expect: Exaggerated florals, resplendent bandeau tops, and flattering fits to give you the perfect hour glass.
Our Swim Week Pick: Outside of elegant bathing suit styles fit for yacht life, Gottex offers a stunning line of silk printed cover ups that can turn your beach day uniform into a classy day dress. We love the jet setter appeal of Gottex’s Pareo cover up, seamlessly bringing a playful color scheme of deep purple, red and ocean blue.
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Gottex ‘Pareo’ Cover Up at Everything But Water, $198

Frankies Bikinis

When: Saturday, July 22 at 10:30 PM
Where: The Tent, 22nd & Park Ave
What to Expect: String and crochet bikinis to rock all summer long.
Our Swim Week Pick: Festival season is always trending in the summertime, but Frankies Bikinis has made a name for itself by incorporating boho-style with this unconventional crochet cut-out. The ‘Poppy Cheeky’ swimsuit is a dream catcher-inspired suit is a beauty—we promise it’s worth the tan lines.
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Poppy Cheeky One-Piece Swimsuit at Nordstrom, $225


When: Sunday, July 23 at 9:00 PM
Where: The Tent, 22nd & Park Ave
What to Expect: Inspired by Southern California's laidback beach culture, TAVIK is known for contemporary swimsuits that are just as sophisticated as they are sexy.
Our Swim Week Pick: All eyes will be on you when you’re cloaked in confidence and TAVIK’s Monahan lace-up swimsuit. The low-cut neckline adds the perfect dose of playfulness for the 305.
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TAVIK Monahan One Piece Suit at Bloomingdale’s, $146

FUNKSHION Must-See Shows

Get the full schedule and request your RSVPs here.

For Love and Lemons

When: Friday, July 21 at 8:00 PM
Where: The Collins Park Tent
What to Expect: Peek-a-poo cuts, crisscross silhouettes and the brand’s signature lace detail.
Our Swim Week Pick: For Love and Lemons is typically known for envelope pushing styles and plunging necklines, and custom-made lace. While we adore a sweet and sultry swimsuit, we’re attracted to the brand’s chic ‘La Playa’ bikini.
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For Love and Lemons ‘La Playa’ Bikini at Nordstrom, $97

Luli Fama

When: Saturday, July 22 at 8:30 PM
Where: The Collins Park Tent
What to Expect: Itty bitty colorful bikinis along with beautiful cover ups.
Our Swim Week Pick: While we can’t wait to see what Luli Fama debuts on the SWIMMIAMI catwalk, we are crushing on this V-neck cabana dress in a rainbow of colors. From chaise lounges to brunch dates, this vibrant cover-up can do no wrong.
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Luli Fama Tunic at Everything but Water, $128


When: Sunday, July 23 at 9:00 PM
Where: The Setai Hotel
What to Expect: Tropical motifs and high-necked halters—quintessential Miami style.
Our Swim Week Pick: Maaji's vivid palm leave prints and geometric patterns fuse Miami’s modern design with vacation-ready pieces. Say hellooo to Saturdays in SoBe!
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Maaji Charlie's Angles High Neck Bikini Top & Charlie's Angles Hipster Bikini Bottom at Bloomingdale’s, $134


When: Sunday, July 23 at 9:30 PM
Where: The Setai Hotel
What to Expect: Australian designed swimwear that brings the Pacific Ocean’s panache to the Atlantic with hibiscus flower prints and tribal prints.
Our Swim Week Pick: Tassel mania has hit Miami Beach, so why not celebrate in Seafolly’s teenie weenie tassel bikini? This indigo two-piece preciously ties in the vivid fuchsia of tropical flowers with brightly colored tassels that hang from the bikini’s bow-tied closures. If Aussie-inspired fashion is the future of swimwear, count us in.
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Seafolly Triangle Top and Side Tie Hipster Bottom at Everything But Water, $82


Are you a budding fashion journalist or an industry insider? Attend the world’s largest SwimShow to get a glimpse at what designers have in the works for the next season between July 22-25 at Miami Beach Convention Center. Register here.

Trina Turk

When: Saturday, July 22-Tuesday, July 25
Where: Miami Beach Convention Center
What to Expect: Interesting cuts and motifs that make you want to pack for the Hamptons.
Our Swim Week Pick: Known for fanciful frocks and travel must-haves, Trina Turk’s swimwear line is everything you’d expect and more. The off-the-shoulder trend has won us over before, but this midnight paradise bandeau top has us beaming with affection. The sweet ruffle’s contrasting efflorescence print brings out a wild side in Trina Turk’s design.
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Trina Turk Swimwear Midnight Paradise Bandeau Top at Swim N’ Sport, $88

98 Coast Av.

When: Saturday, July 22-Tuesday, July 25
Where: Miami Beach Convention Center
What to Expect: Flattering bikinis for bold personalities and Latin flair.
Our Swim Week Pick: Designed with high-quality Italian fabric, this floral bikini is a stunner fit for South Florida. The exotic flowers hint at a stroll through Miami Beach Botanical Gardens on a sunny afternoon.
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Isquia Bikini at 98 Coast Av., $72

Jessica Simpson

When: Saturday, July 22-Tuesday, July 25
Where: Miami Beach Convention Center
What to Expect: A fusion of feminine and fashion-forward styles to fit every woman.
Our Swim Week Pick: From EDM festivals to rooftop parties, Jessica Simpson’s tie-dye number is an unexpected twist on your color fix.
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Jessica Simpson Surfside Lace-Up-Back Printed One-Piece Swimsuit at Macy’s, $104

La Blanca

When: Saturday, July 22-Tuesday, July 25
Where: Miami Beach Convention Center
What to Expect: Relish in clean lines, comfortable fits and sophisticated styles for the strong woman who is just as vibrant on the inside as she is on the outside.
Our Swim Week Pick: This La Blanca swimsuit artfully weaves in the colors of a true South Florida sunset with crisp oranges and fuchsias. The best part about the suit is its flattering halter, which creates a unique silhouette that’s unconventionally elegant. Who could pass up so much color?
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La Blanca ‘Over the Horizon’ Plunge One-Piece at Swim N’ Sport, $129

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