Louis Vuitton X Jeff Koons: A Celebration of Art HistoryIn Masters, Koons re-created masterpieces by Leonardo da Vinci, Titian, Jean-Honoré Fragonard and Van Gogh on iconic Louis Vuitton bags such as the Speedy, the Keepall and the Neverfull. Louis Vuitton applied the most advanced techniques and craftsmanship, as well as used the highest quality materials to reproduce the artworks on the bags’ canvas.
Representing a radical departure for the brand, Koons reconfigured the famous Louis Vuitton Monogram to include his initials. Just as the ‘Gazing Ball’ paintings placed Koons within the lineage of art history, this collaboration situates him within the heritage of Louis Vuitton itself.
Elements from this new monogram were crafted by Louis Vuitton in metal and placed on the exterior of the bag, as well as Koon’s signature. The bags also include a tag in the shape of an inflatable rabbit, an enduring motif throughout Koon’s work. In addition, the biography and portrait of the artist whose work has been referenced, is featured on the inside of the bag.
Masters’ launch represents the first stage of the collaboration between Louis Vuitton and Koons. Further chapters will be announced in an ongoing project that celebrates the possibilities of connection through the history of art.
Masters is available at Louis Vuitton Aventura Mall located on the Upper Level of the Nordstrom Wing. For more information, please visit the boutique or call 305-931-3887.