Cube en pointe
Using NYC Ballet dancers, the Italian brand showcases the frills and thrills of its Here is the Cube collection. The assortment consists of a series of quilted coats, gilets and attachable accessories, all lined with Siberian goose down famous for its great warmth-to-weight ratio. Inception and Transformation are two mini-films directed by Sandro Suppnig who uses movement to demonstrate the effortlessness and adoptability of the collection.
Here is The Cube is designed for a woman on the move, who appreciates comfort without sacrificing her style. Max Mara meets the challenge with this understated lineup that like all of its other offerings is divinely luxurious and sophisticated. Added bonus: the coats come in a series of parts, all packed up into a neat cube for easy travelling.