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DVF Reimagined!

Scottish Designer Jonathan Saunders, known for his work with colorful prints, has taken on the Chief Creative Officer role at Diane Von Furstenberg, and his direction has added a modern twist to the brand. With a vision of working with different colors, the company re-branded its logo, monogram and brand colors during the unveil of its Spring 2017 Collection.
While still recoginizably DVF, the Spring 2017 collection has Saunders’ stamp all over it. The collection features a lively mix of prints, silks, cottons, assymetric cuts and deconstructed ruffles leaving a feeling of energized femininity. The vibrant colors are drawn from natural sources; sky blue, terracotta and grass green.

“It began with the mission to make desirable clothes that are effortless, but imaginative,” says chief creative officer Jonathan Saunders. “It’s about fluidity, movement, sensuality and spontaneity. That’s why we shot everything in motion. It’s in keeping with Diane’s values of how a woman should feel in her clothes.”
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The Spring Collection pays pragmatic consideration to what women want to wear right now. Exploring and evolving themes on which the brand was founded, the collection evokes an attitude of strength and confidence.
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To view this collection in person and learn more visit the Aventura Mall store located on the lower level or call 305-735-8960.

19501 Biscayne Boulevard Aventura, Fl 33180 | 305-935-1110