CHANEL PREMIERS “STORYBOX” CONCEPT AT AVENTURA MALLBeauty lovers rejoice! Iconic luxury brand CHANEL has debuted a Fragrance & Beauty boutique, along with its new “Storybox” concept, at Aventura Mall. Located on the upper level near Center Court, CHANEL Fragrance & Beauty includes signature makeup, skincare and fragrance, including Chanel N°5 L’Eau, the fifth and latest in the legendary lineup.
At Storybox, a new theme launches every two months; each one capturing a uniquely CHANEL point of view about beauty and fragrance. The inspiration behind Storybox is to enrich the brand’s connection with local beauty enthusiasts and celebrate CHANEL’s boundary-busting spirit by helping women put their best face forward through indulgent experiences.
Coinciding with Storybox’s opening, the house is celebrating a huge milestone—the introduction of CHANEL N°5 L’Eau, the fifth and latest fragrance in the legendary CHANEL N°5 lineup originally launched back in 1921 and named for the fifth scent presented to Coco Chanel for her assessment. The scent is a light and fresh interpretation of the sophisticated classic, still considered the pillar of Chanel’s personality, featuring a prominent note of May rose and ylang-ylang for a greener and crisper finish. Targeted to a younger, millennial audience with Lily-Rose Depp as the face, CHANEL N°5 L’Eau is a gutsy and fitting tribute to a storied brand that’s as modern as ever.
BOY CHANEL, an exclusive new scent from the rare collection LES EXCLUSIFS DE CHANEL, is displayed in the fragrance coffret at the new Aventura Mall store. BOY CHANEL is a composition of exception, infused with the timeless elegance of Lavender, Grasse Geranium and a warm, woody base of Sandalwood mingled with notes of Heliotrope and Musk.
For more information, visit CHANEL Fragrance & Beauty at Aventura Mall or call at the store at XXX.