Culture. Style. Taste.

 

Culture. Style. Taste.

TAG Heuer’s Carrera Collection Reimagines Luxury

September 17, 2020

Reading Time: 3 minutes

To mark the brand’s 160th anniversary this year, TAG Heuer’s signature Carrera collection welcomes yet another addition – this time, the iconic chronograph features an elegant design reminiscent of historic models with a touch of modern flair. These four chronographs have a refined and modern look inspired by the pure style that first made the TAG Heuer Carrera iconic.

The sophistication of this reinterpreted TAG Heuer Carrera comes from its sleek stainless-steel bezel, which has been designed without a tachymeter scale to keep the overall aesthetics in line with the unforgettable silver-dial Heuer Carrera that was originally launched in 1963.

This stunning 42 mm timepiece maintains its chronograph functionality with two push buttons and subdials. Available in sleek colors such as opaline black, sunray brushed blue, anthracite and silver, the dial features “azurage” subdials at 3 and 9 o’clock and a running small-second counter at 6 o’clock above a discreet date window. The beating heart of this timeless TAG Heuer Carrera is the brand’s proprietary movement, the Calibre Heuer 02.

The TAG Heuer Carrera line has always featured the most advanced watchmaking technology developed by the brand. The redesigned models are powered by the Calibre Heuer 02 movement, which is visible through the transparent caseback. This sophisticated in-house innovation is entirely Swiss-made in TAG Heuer’s Chevenez manufacture. It comprises 168 components, including a column wheel and a vertical clutch – signatures of improved chronograph timekeeping and high-quality manufacture movements – and boasts an impressive power reserve of 80 hours.

Former TAG Heuer CEO Jack Heuer dedicated himself to the intensive study of industrial design, which heavily influenced the DNA of his most beloved collection and has shaped the design and construction of all TAG Heuer Carrera models since 1963. With these new reinterpreted models, the flowing and elegant touches that sparked Jack Heuer’s interest decades ago are more apparent than ever. The uncluttered three-dimensionality of the original dial with its three subdials made it easy to read at a glance and was a truly groundbreaking design at the time – and it is now echoed on these signature innovations. Other details, such as the applied indexes that follow the angle of the flange, drawing the eye in to the time, take their cue from another area that inspired the TAG Heuer Carrera, one in which excellent legibility is of course of the essence: motor racing.

Born on the racetrack yet equally at home at a formal evening event, the new TAG Heuer Carrera timepieces exude sheer elegance and make a striking statement in any situation. They not only serve as a tribute to the collection’s acclaimed roots, but also demonstrate the brand’s expertise in seamlessly combining sophistication in design and watchmaking.

Experience the craftsmanship first-hand at Tag Heuer, located on the lower level adjacent to Nordstrom. For more information, call 305-682-1256.

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